---
title: Set up a triggered Optimizely Email Recommendations campaign
slug: product-recommendations/docs/set-up-a-triggered-optimizely-email-recommendations-campaign
docTags: 
createdAt: 2026-07-30T20:41:31.415Z
---

You can create a campaign for Optimizely Email Product Recommendations to return abandoned or personalized product recommendations in the email template sent to users for whom a trigger was fired. For information about creating an Email Product Recommendations campaign, see [Optimizely Email Product Recommendations](docId\:sfuiq7JM2Sa02cxGTz57R).

In the Optimizely Recommendations Portal, select **Email Product Recommendations**, click **Create a new campaign**, and follow the steps.

1. **Style editor** – Create the styling for the product information image of the abandoned or recommended products that are displayed in the email.
2. **Configuration** – Select how many products you want to display in the email campaign, specify localization settings, add third-party tracking code, and configure recommendation strategies. You have the following trigger-specific Email Recommendations strategies available:
   - **Products from daily trigger campaigns** – Returns the products from your daily trigger campaign, such as **Targeted discounts**, **High product interest**, **Post purchase**, **Low-in-stock Abandoned-basket**.
   - **Products from in-session trigger campaigns** – Returns the abandoned products from your in-session trigger campaign, such as **Abandoned basket**, **Abandoned browse**, **Abandoned checkout**.
   - **Recommendations based on daily trigger campaigns** – Returns related products based on the trigger used, such as **Targeted discounts**, **High product interest**, **Post purchase**, **Low-in-stock Abandoned-basket**.
   - **Recommendations based on in-session trigger campaigns** – Returns related products based on the trigger used, such as **Abandoned basket**, browse or checkout, for the current session.

     ::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/vqYuWBd6vEpwhU3VpjCLc-20260720-150236.png" size="100" caption="Image: Configure triggers" alt="Image: Configure triggers" isUploading="false" showCaption="true"}
3. **HTML and preview** – Generate the code to copy and insert into your email template later, and preview the output of your Email Product Recommendations campaign. Select the correct ESP in the **Email service provider** drop-down list, so that the correct placeholders are automatically populated in the variables fields. Click **Generate code**. You must insert the generated HTML code into the email template in your ESP account.

   ::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/RdhzwC0T37nSN5ZkG33LA-20260720-150237.png" size="100" alt="Set-up-triggered-email-campaign.png" isUploading="false" showCaption="false"}

## Triggered messages reports in Optimizely

In the Reports section in the Recommendations Portal, a Triggers dashboard shows the revenue, orders, clicks, and click-through-rate for your Triggered Messages campaigns.

![Image: Trigger dashboard report](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/Ehpbr5jDrrcv8dkxUJ5fl-20260720-150236.png "Image: Trigger dashboard report")

Also, there is a daily report that shows how many website sessions fired a trigger, how many triggered emails were viewed, and how many products were purchased through a Optimizely-generated link from those emails. This is reported for each trigger and broken down to daily reporting.

![Image: Triggers daily report](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/BEKewQ-jB3Q2H7hQC4yj5-20260720-150236.png "Image: Triggers daily report")