---
title: 2024 Optimizely Personalization release notes
slug: personalization/release-notes/2024-optimizely-personalization-release-notes
docTags: 
createdAt: 2026-09-30T15:06:26.794Z
---

Subscribe to updates on this page using the notification and RSS feed options.

## December

- Revamped the Extensions feature – Extensions is now [Experience Templates](#) (beta), which lets you streamline campaign and experiment creation and reduce code duplication. You can use the pre-built templates provided by Optimizely to quickly create a campaign or experiment with little to no development or build your own. See [Get started with experience templates](#) for information.
- Released the following UX delights for those with Optimizely Web Experimentation:
  - You can open the desktop app with Optimizely's updated logo from the web app and log in directly from the browser.
  - You can automatically upload custom code into a Web Experimentation project directly from your GitHub repository through an out-of-the-box GitHub Action integration.
  - Optimizely informs users in the UI if they have insufficient permissions to enable or edit an integration.
  - Optimizely informs users if they input an invalid character in the list attribute name in real time.
  - You can reference the snippet versions from the UI to help ensure you deploy the most updated snippet.

## September

Released [contextual bandits](docId\:HEAGVaimK_ctRVAIDugxA) to beta for personalization campaigns. Contextual bandits help you deliver the most personalized variation to each user by dynamically re-allocating traffic based on the primary metric and user attributes. Contact your Customer Success Manager to learn more.