---
title: Optimizely Personalization + ODP (add-on)
slug: personalization/docs/optimizely-personalization-odp-add-on
docTags: 
createdAt: 2026-08-05T20:59:34.672Z
---

:::hint{type="info"}
**Note**

Integrating Optimizely Personalization with Optimizely Data Platform (ODP) is an add-on. The articles listed here only apply to those who have the add-on.
:::

When you integrate Optimizely Personalization and ODP, you can import ODP [real-time segments](https://support.optimizely.com/hc/en-us/articles/10033776446733-Build-real-time-segments-in-ODP) into Optimizely Personalization for use as audiences in your personalization campaigns. You can do this in two ways: using ODP as your customer data platform (CDP) or using a third-party CDP.

- **ODP** – If you use ODP as your CDP, see [Configure Real-Time Segments for Web Experimentation](docId:8r8kPcfPk_gyXkMubzNwK). These instructions apply to Optimizely Personalization as well.
- **Third-party CDP** – If you do not use ODP as your CDP, you need a [CDP audience sync](../../data-platform/get-started/cdp-audience-sync-environment.mdx) account but do not have to implement the ODP snippet on your site. To configure the Real-Time Segments for Web Experimentation integration using a third-party CDP, skip to [Integrate with other CDPs](docId:8r8kPcfPk_gyXkMubzNwK). These instructions apply to Optimizely Personalization as well.