---
title: Conditional activation
slug: personalization/docs/conditional-activation
createdAt: 2026-08-05T20:59:34.672Z
---

- Optimizely Web Experimentation
- Optimizely Edge Delivery
- Optimizely Personalization

The New Visual Editor offers advanced features for your experiments and campaigns, including the ability to use conditional activations.

Define a condition that the user must meet to activate and see an experiment.

1. Click **Activation**. The **Conditional Activation** window displays.

   ![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/8rbSEHFn7rK6F8ZwxcKDX_zd-42224787744269.png)
2. Select a condition from the **Select Condition** drop-down list that the user must meet to activate the experiment.

   ![Conditional activation list.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/vAeIc2R6d3mt7JslvhAwU_zd-42815000485261.png)

   - **Clicked** – The user must click the specified element to activate the changes in the variation.
   - **Scrolled to** – The user must scroll to the specified element to activate the changes in the variation.
   - **Hovered** – The user must hover their cursor over the specified element to activate the changes in the variation.
   - **Element is present** – The specified element must exist within the page to activate the changes in the variation.
   - **Exit Intent** – The user must move their cursor off the top of the page to close the browser to activate the changes in the variation.
   - **Time on Page** – The user must spend the specified amount of time on the webpage to activate the changes in the variation.
3. Set the **Selector** or the **Time** that you want to use in your previous selection to activate the changes in the variation.
4. Click **Save**.