---
title: Deploy a winning variation
slug: performance-edge/docs/deploy-a-winning-variation
docTags: 
createdAt: 2026-08-05T21:01:07.495Z
---

- Optimizely Web Experimentation
- Optimizely Performance Edge

If you see a winning variation on your [Experiment Results page](docId\:mrUblIuNVOZc1dvjWdsbw), you may decide to deploy that variation to route incoming traffic to the winner to increase conversions. Instead of relying on developer resources to implement the winner in your source code, you can now use Optimizely Web Experimentation to deploy the winning variation instantly. See the [interactive demo](https://optimizely.navattic.com/yda0v2e).

Deploying a variation stops collecting results and does not consume impressions, but it does count towards monthly active users (MAUs).

## Deploy a variation upon concluding

1. Go to the experiment and change the **Status** to [Conclude](docId\:qzbXoE8XeYomBkiN552e2).
2. Check the box for **Conclude and deploy** in the Conclude Experiment pop-up modal that displays.

   ![Conclude and Deploy.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/BFPfqOEfspRyTrICppfMW-20260720-150215.png)
3. Click **Next**.
    

   ![Screenshot 2025-04-21 at 3.11.12 PM.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/2iYwAH-HmpyJ8DHHBTVnU-20260720-150215.png)
4. Select which **Variation** to deploy.
5. Choose which visitors see the variation. Select **Everyone**,** Current Audience **(if your experiment targets a specific segment), or **Other Audience** to select a different audience
6. Enter the desired **Traffic Allocation**.
7. Click **Deploy**.

## Deploy a variation after concluding

You can also deploy a variation from any concluded experiment.

1. Go to your concluded experiment.
2. Go to **Variations**.
3. Click **More (...)** beside the variation you want to deploy.
4. Click **Deploy**.
    

   ![Screenshot 2025-04-21 at 3.11.12 PM.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/2iYwAH-HmpyJ8DHHBTVnU-20260720-150215.png)
5. Choose which visitors see the variation. Select **Everyone**,** Current Audience **(if your experiment targets a specific segment), or **Other Audience** to select a different audience.
6. Enter the desired **Traffic Allocation**.
7. Click **Deploy**.

## View a deployed variation

To view the deployed variation, go to **Optimizations** and filter the **Status** by **Concluded**. You see **Deployed** under the status of the A/B test that you created from the winning variation.

![Concluded - Deployed.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/ojAFc7qa54NiEqRtBCi1p-20260720-150215.png)

Click on the experiment and go to **Design > Variations**. You can see a **Deployed** tag beside the variation receiving the traffic.

![Deployed tag - Variations.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/1mxrGECr1vtvhxi8KO970-20260720-150215.png)

You can also see that Web Experimentation deployed the test on the **Results** page.

![Deployed tag - Results.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/yg32ue24f5ctmi08tIRda-20260720-150215.png)

## Undeploy a variation

1. Go to your concluded experiment with the deployed variation.
2. Go to **Variations**.
3. Click **More (...)** beside your deployed variation.
4. Click **Undeploy**.

   ![Undeploy.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/hDayA4D_F76Mcyy8Pq8yz-20260720-150215.png)
5. Click **Undeploy** on the modal that displays.

   ![Undeploy modal.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/qBfhrs3Hqg3K5J_B_1nZe-20260720-150215.png)