---
title: Generative AI settings
slug: opti-id/docs/generative-ai-settings
createdAt: 2026-07-30T20:38:24.986Z
---

Optimizely products include generative artificial intelligence (AI) features, including Mark (Optimizely Agent Platform) and other AI features. The Admin Center lets you turn generative AI off and choose which products and instances to suggest Mark access for users.

## Turn generative AI off

Generative AI is on by default in your Optimizely products. You can optionally turn generative AI off for your Optimizely products with a single setting in the Opti ID Admin Center.

:::hint{type="info"}
**Note**

You must remove users from Mark product groups and Mark roles from custom and SCIM groups before you can turn generative AI off. To disable Mark for one or more products or instances, [manage connections](docId\:X5U0kKD2azV5cIdNqwGNj) within the Mark app.
:::

- **On (Default)** – Enables the AI-powered features across all Optimizely applications listed under the [Mark and Included generative AI features sections](docId:51wG_l34ATUNcLespgC-G).
- **Off** – Disables the AI-powered features across all Optimizely applications listed under the [Mark and Included generative AI features sections](docId:51wG_l34ATUNcLespgC-G).

:::hint{type="warning"}
**Important**

This setting affects only the features listed under the [Mark and Included generative AI features sections](docId:51wG_l34ATUNcLespgC-G). It does not affect any [machine learning features](docId\:X5U0kKD2azV5cIdNqwGNj).
:::

### Steps

1. Go to **Settings > Generative AI** in the Opti ID Admin Center.
2. Select the **Organization** tab.
3. Toggle **Enable Gen AI** to **Off**.

   ![Gen AI settings in Opti ID.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/sIVioYspTChmKTpb1SVtn-20260720-145943.png)
4. Click **Disable GenAI** to confirm.

   ![Disable GenAI.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/ewU1hp2Q_90jrC8tCYKCL-20260720-145943.png)

:::Paragraph{indent="1"}
If you have any users with Mark permissions or any custom groups with Mark roles, a message displays to remove those users and roles before you can disable generative AI.
:::

::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/vZtEI7_PTYFx97baY0sIL-20260720-145943.png" size="100" alt="Steps to disable GenAI.png" isUploading="false" showCaption="false" indent="2"}

:::hint{type="danger"}
**Warning**

You cannot enable generative AI. To enable generative AI features across all Optimizely applications, contact Optimizely Support.
:::

## Suggest Mark access to users

When you enable generative AI for an instance, the Admin Center prompts you to assign Mark permissions if the user does not have them already when you add them to that instance. See [Manage users](docId\:afJzJCmm5TkQ4CDpUlXQh) for information.

You can choose which products and instances suggest Mark access.

1. Go to **Settings > Generative AI** in the Opti ID Admin Center.
2. Select the **Products & Instances** tab.
3. Expand a product and use the checkboxes to select the instances.

   ![Select instance to suggest Opal access.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/NthZAi3rRCUtJdKj5EkMa-20260720-145943.png)