---
title: Send events with Optimizely Web Experimentation
slug: experimentation-strategy/data-docs/send-events-with-optimizely-web-experimentation
createdAt: 2026-08-05T20:34:49.000Z
---

Optimizely Web Experimentation is a platform for A/B and multi-variant testing on web pages. To get started, paste the Web Experimentation snippet on any page where you want to track events.

First, implement the [Optimizely Web Experimentation snippet](docId\:jR-pX5bKreBi8ctWNBOko) on your web page. Then, you can create the following events:

- **Click events** – Capture visitor clicks on elements like buttons or offers.
- **Pageview events** – Capture visitor web page views. Pageview events are automatically captured for any page where you configure the snippet.
- **Custom events** – Use the [Optimizely Web JavaScript API](docId:1okSTW6eZjYr1urn1-xpr), to track additional visitor behaviors such as video views, scroll depth, or form submissions.

For step-by-step configuration instructions, see [Get started with Optimizely Web Experimentation](docId\:QlcGFoh9mcZPQ88kdONI0).

After you implement the snippet and [create events](docId\:gq5wzoPd77xOJwNSfxqm8), they are always active. An event starts sending data as soon as it is configured, even if no experiments are currently running. You can view the results of your events on the [Optimizely Experiment Results page](docId\:mrUblIuNVOZc1dvjWdsbw).