---
title: Create an Optimizely cloud account
slug: dxp/docs/create-an-optimizely-cloud-account
docTags: 
createdAt: 2026-07-30T20:33:08.015Z
---

:::hint{type="info"}
**Note**
If your organization migrated to Opti ID, you must manage users in Opti ID. See the [Opti ID](https://support.optimizely.com/hc/en-us/categories/25425385971469) user documentation.
:::

The Optimizely cloud account identifies a user and ensures proper authorization when accessing information for your DXP projects.

:::hint{type="info"}
**Prerequisites**
You need an organizational email address like `firstname.lastname@company.com`, associated with an enabled business Microsoft Live account. If your organization already has a verified [Microsoft account](https://docs.microsoft.com/en-us/azure/active-directory/active-directory-how-subscriptions-associated-directory), you can also use this.
:::

:::hint{type="info"}
**Note**
Generic accounts like `access@somedomain.com`, or private hotmail-type accounts like `my-private-mail@live.com`, **cannot be used**.
:::

**Step 1 – Request access**

[Submit the following form for each customer/environment for which you want access.](https://world.optimizely.com/service-request-forms/access-to-dxp-portal/)

Make sure you provide correct and complete information. When Optimizely receives the information, you are granted access within three business days. You receive an email notification when access is provided.

|                                                                                      | Power-user | Contributor | Analytic |
| ------------------------------------------------------------------------------------ | ---------- | ----------- | -------- |
| PaaS deployment and self-service tools on Integration and Preproduction environments | Yes        | Yes         | No       |
| PaaS deployment and self-service tools on Production environments                    | Yes        | No          | No       |
| Azure portal Integration environment                                                 | Yes        | Yes         | No       |
| Application Insights                                                                 | Yes        | Yes         | Yes      |
| DXP dashboard                                                                        | Yes        | Yes         | No       |

**Step 2 – Confirm the invitation and log in**

After you receive an invitation email from Optimizely, you can log in to the dashboard and the portals.

1. Follow the instructions in [Get started with DXP > DXP dashboard](https://docs.developers.optimizely.com/digital-experience-platform/docs/getting-started-with-dxp#dxp-dashboard) to log in and access information for your projects.

![DXP dashboard and the portals](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/NGRw9t5zJMKN_NQkjUTkb-20260722-203655.png)

2. Follow the instructions in [DXP self-service](https://docs.developers.optimizely.com/digital-experience-platform/docs/self-service-for-dxp) to log in to the Management Portal and deploy.

![DXP Management Portal](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/DmOjSZzCrzoowD2cNneKq-20260722-203654.png)

See [Access Azure information](https://docs.developers.optimizely.com/digital-experience-platform/docs/accessing-azure-information) to learn how to log into the Azure portal and access the information.