---
title: Create an Optimizely cloud account
slug: dxp/cms12-docs/create-an-optimizely-cloud-account
docTags: 
createdAt: 2026-06-01T17:39:49.621Z
---

The Optimizely cloud account identifies a user and ensures proper authorization when accessing information for your DXP projects.

:::hint{type="info"}
**Prerequisite**
You need an organizational email address like `firstname.lastname@company.com`, associated with an enabled business Microsoft Live account. If your organization already has a verified [Microsoft account](https://docs.microsoft.com/en-us/azure/active-directory/active-directory-how-subscriptions-associated-directory), you can also use this.
:::

:::hint{type="info"}
**Note**
**You cannot use generic accounts** like `access@somedomain.com`, or private hotmail-type accounts like `my-private-mail@live.com`.
:::

**Step 1 – Request access**

[Submit the following form](https://world.optimizely.com/service-request-forms/access-to-dxp-portal/) for each customer or environment you want access to.

Make sure you provide correct and complete information. When Optimizely receives the information, you are granted access within three business days. You receive an email notification when access is provided.

|                                                                                      | Power-user | Contributor | Analytic |
| ------------------------------------------------------------------------------------ | ---------- | ----------- | -------- |
| PaaS deployment and self-service tools on Integration and Preproduction environments | Yes        | Yes         | No       |
| PaaS deployment and self-service tools on Production environments                    | Yes        | No          | No       |
| Azure portal Integration environment                                                 | Yes        | Yes         | No       |
| Application Insights                                                                 | Yes        | Yes         | Yes      |
| DXP dashboard                                                                        | Yes        | Yes         | No       |

**Step 2 – Confirm the invitation and log in**
After you receive an invitation email from Optimizely, you can log in to the dashboard and the portals.

1. Follow the instructions in [Get started with DXP > DXP Dashboard](docId\:X-MjgQs-93BregnBOiaQI) to log in and access information for your projects.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/VMgOOnsuvzGPAQ5tCBuT0-20260826-135108.png)

2. Follow the instructions in the [DXP self-deployment guide](docId\:jsjQEdJu2vU33eXzlbTzz) to log in to the Management Portal and deploy.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/ATCGHDKaKj9YxJMJFusl6-20260826-135108.png)

See the following related topics

- [Access Azure information](docId\:BNuzWffvzlfed0Yyu5u9l) to learn how to log into the Azure portal and access the information.
- [DXP Dashboard](docId\:X-MjgQs-93BregnBOiaQI)
- [DXP self-deployment guide](docId\:jsjQEdJu2vU33eXzlbTzz)