--- title: 2023 Optimizely Data Platform release notes slug: data-platform/release-notes/2023-optimizely-data-platform-release-notes createdAt: 2026-07-20T15:45:17.000Z --- Subscribe to updates on this page using the notification and RSS feed options. The following is a cumulative list of enhancements in each Optimizely Data Platform (ODP) release. Because ODP releases new features as soon as they are ready, this list updates regularly. ## December 2023 - Updated the Twitter icon to the X icon. - Added ability to target real-time segments in web campaigns. See [web modals](../activations/campaign-content/manage-pop-up-modals-and-forms.mdx) and [web embeds](../activations/campaign-content/manage-web-embeds.mdx). - Added ability to initiate a full import of topics of interest for the Optimizely Content Intelligence integration. See [ODP + Optimizely Content Intelligence](../../suite-wide-information/optimizely-product-integrations/odp-optimizely-content-recommendations.mdx). ## November 2023 - Added ability to include AI-generated topics of interest for customer records in ODP for the Optimizely Content Intelligence integration. See [ODP + Optimizely Content Intelligence](../../suite-wide-information/optimizely-product-integrations/odp-optimizely-content-recommendations.mdx). ## October 2023 - Added **Any event** to the **Add Event Conditions** drop-down list on the Customers > Real-Time Segments page. - Added the following two filtering options for attribute conditions to the real-time segments builder, allowing you to filter for full or partial matches. See [Build real-time segments in ODP](https://support.optimizely.com/hc/en-us/articles/10033776446733). - contains - does not contain - Added ability to connect a new event-action pair for custom event-action pairs that do not display on the Customers > Real-Time Segments page. See [Access custom events in your real-time segment](https://support.optimizely.com/hc/en-us/articles/10033776446733#h_01HC2KVFWKWG44QCZJR56ST7HY). ## August 2023 - Added ability to change the currency symbol that displays in Optimizely Data Platform (ODP) and ODP Lite. See [Manage time zone and currency symbol](../account-settings/manage-time-zone-and-currency-symbol.mdx). - Added the Zeotap Segment Sync application as a beta in the App Directory, which allows you to import Zeotap audiences into ODP as real-time segments, then activate on those audiences in Optimizely Web Experimentation or Optimizely Feature Experimentation. See [Integrate Zeotap Segment Sync (beta)](../third-party-integrations/integrate-zeotap-segment-sync.mdx). - Released the Salesforce Marketing Cloud Campaign Data Sync integration to general availability (GA), which allows you to sync your Salesforce Marketing Cloud (SFMC) email campaign data to ODP to enrich customer profiles and power segmentation, AI, and reporting. ## July 2023 - Added the Salesforce CRM Sync application as a beta in the App Directory, which allows you to sync Salesforce CRM data into ODP to enrich customer profiles. See [Integrate Salesforce CRM Sync (beta)](../third-party-integrations/integrate-salesforce-crm-sync.mdx). - Added the Salesforce Marketing Cloud Campaign Data Sync application as a beta in the App Directory, which allows you to sync email campaign data from Salesforce Marketing Cloud (SFMC) to ODP to enrich customer profiles. See [Integrate Salesforce Marketing Cloud Campaign Data Sync (Beta)](../third-party-integrations/integrate-salesforce-marketing-cloud-campaign-data-sync.mdx). ## June 2023 - Released Real-Time Segments to general availability (GA), which allows you to build customer attribute and event-based segments in real time. See [Build real-time segments in ODP](https://support.optimizely.com/hc/en-us/articles/10033776446733). ## April 2023 - Updated the domains for the ODP application for the EU and APJ regions. You are now redirected to the new domains, as shown below: - **EU** – Traffic is redirected from the old domain, `app.zaius.eu`, to the new domain, `app.eu1.odp.optimizely.com`. - **APJ** – Traffic is redirected from the old domain, `app.zaius.com.au`, to the new domain, `app.au1.odp.optimizely.com`. - Updated the **Campaigns** tab name to **Activation** for customers who had access to campaigns before April 2023. Feature functionality within the tab was not changed. - Added the **Activation** tab for customers who did not have access to campaigns before April 2023. Includes the ability to create, run, and manage web embed/modal campaigns and data syncs for select third-party integrations. ## March 2023 - Updated the **Compliance Requests** page for updated processing of CCPA, GDPR, and LGPD opt-out/deletion requests. See [Process GDPR and CCPA requests](../compliance-and-consent/process-gdpr-and-ccpa-requests.mdx). - Added the Optimizely Content Intelligence application as a beta in the App Directory, which allows you to populate your ODP visitor, lead, and customer profiles with the top 3 topic interests generated by Optimizely Content Intelligence. See [Integrate Optimizely Content Intelligence (Beta)](../../suite-wide-information/optimizely-product-integrations/odp-optimizely-content-recommendations.mdx). ## February 2023 - Added the mParticle Segment Sync application as a beta in the App Directory, which allows you to import mParticle audiences into ODP and use them in the [ODP Real-Time Segments](https://support.optimizely.com/hc/en-us/articles/10033776446733) builder. See [Integrate mParticle Segment Sync (Beta)](../third-party-integrations/integrate-mparticle-segment-sync.mdx). ## January 2023 - Added the HubSpot Marketing Segment Sync application as a beta in the App Directory, which allows you to sync segments and customer data from ODP to HubSpot. See [Integrate HubSpot Marketing Segment Sync (Beta)](../third-party-integrations/integrate-hubspot.mdx). - Added the Snapchat Audience Sync application as a beta in the App Directory, which allows you to sync customer data from ODP to Snapchat Ads. See [Integrate Snapchat Audience Sync (Beta)](../third-party-integrations/integrate-snapchat-audience-sync.mdx).