---
title: Get started with ODP
slug: data-platform/docs/welcome
docTags: 
createdAt: 2026-08-10T12:05:15.000Z
---

Optimizely Data Platform (ODP) harmonizes customer data, leading to a real-time understanding of your customers' behaviors. ODP lets you scale highly personalized, multichannel campaigns leveraging AI-powered predictive analysis and sharing insights across other Optimizely products.

## Get started

:::hint{type="warning"}
**Important**
If you are familiar with ODP's various schemas and data structures, you can start importing data right away. If not, see [ODP data structure](docId\:MVTXqkYw6tMywi7pYHsMy) to learn the fundamentals of ODP.
:::

1. Configure the [ODP application](https://app.zaius.com) UI for your company. For more information, see the following:
   - [User documentation for ODP](../data-platform/get-started/get-started-with-odp.mdx) to configure the ODP app UI.
   - [User documentation for Opti ID](docId\:gfcl33i3WnqFAwFi9CT6y)  to configure user access to ODP.
2. [Implement the ODP JavaScript tag](docId\:uSckrFlNPTg3aQgAZr1rp) on pages where you would like to track visitors on your site and store that data for reporting and segmentation within ODP.
3. [Import your historical customer data](docId:2UQPPSGXxOBWdewsh9dyH) in a way that fits your development flow.
   - [Import data using CSV file](docId\:r08aUwwgh_GGvJsecodCC).
   - [Import data using Amazon S3](docId:6Y161Xczr3LP1as_tSc-Q).
   - [Import data from Optimizely Commerce Cloud](docId\:PSSC0uOUeWxJZsM3nfSdg).
   - [Import data using the ODP REST API](docId\:HAM04fNruWNu1MiI49RrG).
4. Send ongoing data to ODP. You can record subsequent data using any combination of the following options:
   - [ODP Web SDK](docId\:xedMS0gJK5IEQMH9pMa5i).
   - [ODP REST API](docId\:AG2AAmfi-lqBG6sOp0eTu).
   - [ODP React Native SDK](docId:8eGw64r-VjMBbzNfLSmef) – Not available for all users.