Use timeframes in dynamic grids
1 min
The timeframe setting determines how much time is used during the first step of the dynamic grid. This option allows further refinement of the grid's content because the timeframe does not need to match the timing constraints of a campaign's enrollment audience.
Configure the setting
You can configure the timeframe setting when you place or edit a dynamic grid.
- Since qualifying for campaign – The platform automatically matches the timing component of a campaign's audience to the touchpoint content.
- Use this setting for most situations because it ensures consistency between a campaign audience's behavior and the dynamic grid. Consider a cart abandonment campaign. The campaign's audience contains a behavior that targets customers who have abandoned their cart in the last 4 hours. The first touchpoint has a dynamic grid that uses the same cart abandonment behavior to include products that those customers abandoned. Instead of manually choosing a timeframe of "in the last 4 hours" to match the targeting of the audience, the platform can do the math with Since qualifying for campaign. Imagine that the campaign has a second touchpoint which is sent 24 hours after the first. Use Since qualifying for campaign instead of manually choosing a timeframe of "in the last 28 hours" to accommodate the combined timeframes of both touchpoints.
- This setting is ineffective for the touchpoint of a campaign when the behavior used in the dynamic grid does not also get used in the campaign's audience. Since qualifying for campaign uses the timeframe in the audience's behavior and the time since sending the first touchpoint. If there is no period referenced in the audience's behavior and the first touchpoint has yet to send, the option returns no products.
- In the last – The user sets a timeframe that occurred in the past. This choice will affect the content permitted to display in a touchpoint's grid.
- Between – The user sets a timeframe range in increments of years down to seconds. This choice affects the content permitted to display in a touchpoint's grid.