---
title: Use campaign recipes
slug: data-platform/docs/use-campaign-recipes
docTags: 
createdAt: 2026-08-10T12:05:19.000Z
---

:::hint{type="info"}
**Note**

The terms *audiences* and *segments* are interchangeable. Optimizely has updated all *segments* to *audiences* on the **Audiences** page and is updating the UI on other pages. See  [Understand audiences](docId\:v-gHiL9jfINBey-4QNtFM) to get information on audiences.
:::

When creating and sending campaigns in Optimizely Data Platform (ODP), use campaign recipes to automatically generate audiences, filters, behaviors, and content structure. Change the campaign settings and the touchpoint content to customize according to your needs.  

## Configure a campaign

Use ODP's [ecommerce integrations](docId:-JUIa6x6xx0COYKIEHUDa) to create campaigns using available recipes. If you do not have the integrations, you must create the recipes.   

## Use a recipe

1. Go to **Activations > Overview > Create New Campaign**.
2. Select the campaign type between **Behavioral** or **Transactional**. Transactional campaigns do not display if you are not subscribed to the [add-on](https://www.zaius.com/packages/).
3. Select an available recipe if integrated with a third-party app.
4. Configure the campaign's **Enrollment** and **Touchpoints**. You can customize the touchpoints, including the design, content, and sender profile.
5. Click **Save** and **Go Live** when ready to send the campaigns.  

## Create a recipe

To create and configure a campaign recipe, see the following articles: 

- [Understand campaign configuration basics](docId\:DKxtgWwkAXLkkLOufg8mT)
- [Create standard audiences ](docId\:NANHdxpeOJqww6o4qGffi)
- [Manage behaviors](docId:8wk10DD3yd2H4V7wDC8LM)
- [Manage filters ](docId:1SXrAMaLAz-2u_TTw4U82)

## Example campaigns

The following lifecycle marketing campaigns can enhance engagement, boost product sales, and develop a comprehensive view of your customers over time:

- [Cart abandonment](docId\:v5FEQmDlEZuhQB345uxTM) – Encourage prospective buyers who abandoned carts to convert.
- [Browse abandonment](docId\:cKgzwOVUBpsviMRF3uzty) – Encourage prospective buyers who visited your websites to convert.
- [Welcome series](docId\:QlyLLMUyL1a1jUQgtxpcV) – Send a welcome message to new customers thanking them for signing up.