---
title: Lists
slug: data-platform/docs/thebasics-lists
docTags: 
createdAt: 2026-08-10T12:05:15.000Z
---

You can use lists to organize your customers and make targeted communication easier in Optimizely Data Platform (ODP).

For more information:

- [Create, Import and Manage Lists](../../data-platform/customers/create-import-and-manage-lists.mdx)
- [ODP REST API - List endpoints](docId\:jicnnWqhLxjrLLiGlbpO9)
- [ODP Web SDK - subscribe() or unsubscribe() method](docId\:t8knuKqpkkqBfsvDlzyGJ)