Personalize content
Personalize email content
Personalization can increase engagement with your email campaigns and drive traffic to your other content. You can personalize your emails with any information in customer and product fields.
Recommend products
Personalize product recommendations to encourage sales, improve conversion rates, and increase order value. In Optimizely Data Platform (ODP), you can dynamically generate entire sections of emails or web content to make campaigns more relevant to customers.
Configure content shield filter
The content shield filter ensures that products are properly presented inside dynamic grids, such as only showing products with an accompanying picture. The content shield filter is automatically applied to all product-based dynamic grids, indicated by the shield icon.
Filter dynamic grid content
Product-based filters let you refine and control the information that your customers see in your content, such as not including an alternative product reference when focusing on a specific brand or category. Create a product-based filter and then select Products for the Feed option to restrict the selectable fields when you configure the filter.
Use timeframes in dynamic grids
The timeframe setting determines how much time is used during the first step of the dynamic grid. This option allows further refinement of the grid's content because the timeframe does not need to match the timing constraints of a campaign's enrollment audience.
Remove duplicate products in dynamic grids
Instead of showing the same product multiple times, expose your customers to more products. If multiple products share a parent product id , only the first product displays within the content.
Personalize with optional content
Optional content lets you present information to customers based on their attributes or their behaviors. These sections can be a powerful personalization technique and allow for varied content without the creation of additional audiences or campaigns.
Advanced Liquid capabilities in ODP
Optimizely Data Platform (ODP) lets you add dynamic content to your emails through personalization tags and configure dynamic grids to inform content based on the actions customers are taking . You can also script additional complexities into your dynamic content when you need options outside of the provided configurations.