Campaign engagement
Use mobile and desktop views
As users interact with your campaigns on both mobile and desktop, viewing how your content displays on each platform can help you arrange the layout. In Optimizely Data Platform (ODP), you can review and edit your content in mobile and desktop views.
Expand a test audience
If there is no reachable audience when previewing or sending a test campaign, Optimizely Data Platform (ODP) automatically expands the audience, letting you preview or test the campaign. The campaign's final delivery does not use the expanded audience.
Understand campaign configuration basics
In Optimizely Data Platform (ODP), you can create, run, and manage campaigns through multiple channels to boost customer engagement, enhance brand visibility, and increase sales conversions. To create a campaign, go to Activations > Overview > Create New Campaign .
Configure campaign enrollment
When creating or editing a campaign, you can apply enrollment rules to customize your customer audiences and refine the campaign's audience. If the campaign has a series of touchpoints, Optimizely Data Platform (ODP) reapplies the enrollment rules for every touchpoint based on the current enrollment status.
Configure A/B test campaign touchpoints
You can test multiple versions of your campaign content against your target customers in Optimizely Data Platform (ODP) to determine which version performs better. This approach can help you make data-driven decisions to optimize user experience and improve outcomes.
Collect SMS subscribers using a web modal
Customers must give permission to contact them before you can engage them through SMS and MMS. In Optimizely Data Platform (ODP), you can create a web modal that lets shoppers enter phone numbers and explicitly opt-in for SMS and MMS communications.
Emulate a campaign
You can use Emulate to test campaigns and determine which customers will receive campaign communications on specific days without sending notifications. This helps you understand the campaign frequency based on unusual behaviors or when a customer is part of a priority group .
Create and manage campaign groups
You can create and manage campaign groups in Optimizely Data Platform (ODP) to organize campaigns by theme or purpose and prioritize content when multiple campaigns run simultaneously. This helps streamline the content and target customers more efficiently.
Create an omnichannel campaign
You can create campaigns that use multiple communication channels at each touchpoint. Omnichannel marketing keeps a customer’s interaction with your brand consistent and seamless, regardless of device or channel.
Create a transactional email
The transactional email add-on lets an account send emails for business transactions such as order receipts, account updates, and shipping confirmations. Transactional emails are for relationship-based interactions, while marketing emails are for promotional activities.
Add campaign series exits
You can use a series of messages to push customers toward a specific goal, like a purchase, sign-up, or re-engagement. You should stop sending messages when the customer meets the goal, especially if there are more substantial rewards.
Campaign status and actions
Optimizely Data Platform (ODP) shows you the status of each campaign after ODP sends it. Learn the campaign statuses to help manage and run your campaigns efficiently.