---
title: Manage predicted time to next purchase report
slug: data-platform/docs/manage-predicted-time-to-next-purchase-report
docTags: 
createdAt: 2026-08-10T12:05:17.000Z
---

:::hint{type="info"}
**Note**

The terms *audiences* and *segments* are interchangeable. Optimizely has updated all *segments* to *audiences* on the **Audiences** page and is updating the UI on other pages. See  [Understand audiences](docId\:v-gHiL9jfINBey-4QNtFM) to get information on audiences.
:::

The insights from the **Predicted Time To Next Purchase** report let you identify and target specific **Order Likelihood** and **Days Until Next Order** cohorts, letting you strategically allocate resources to accelerate purchase timelines.

## Understand the report's data

The report's data combines two separate modeled attributes, **Order Likelihood** and **Days Until Next Order**. Each attribute looks at data from the last 180 days to predict the data for the next 42 days. The models are custom-built according to the data source, retrained monthly, and run new predictions nightly.   

See [Understand order likelihood and days until next order report filters](docId\:sQpGDggt33n6yOrmNYFW_) to learn more about the data science and modeling behind the report.

## Explore the data

You can refine and explore the order likelihood report in the following four ways: 

1. Change the predicted time until the next order between **Days** and **Weeks**.
2. Select or deselect likelihood **Order Likelihood** thresholds between **Likely**, **Very Likely**, and **Extremely Likely**.
3. Select or deselect chart sections.
4. Select or deselect the time period.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/QG1Br9KB9G9RY17lnnKW9_01-explore-the-data.png)

The additional insights and samples of customers are updated to match your selections.

## Take action

You can leverage the report's data in the following two locations:

- **Directly within the report** – After manipulating the data with the report explorer, you can create an audience matching the displayed criteria. Click **Save As Segment** to enter a name and create an audience. Upon creation, you will immediately be redirected to **Activations** where you can use the audience to [create a campaign](docId\:DKxtgWwkAXLkkLOufg8mT).

::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/-IUdjRd37rTaLFwWzT5JV_02-take-action-1.png" size="100" isUploading="false" width="800" height="256" darkWidth="800" darkHeight="256" showCaption="false" indent="1"}

- **In the audience builder**
  1. Go to **Customers** > **Audiences**.
  2. Search with **Order Likelihood** or **Days Until Next Order** to find the saved audience and access the report's information.

::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/GahZY_m7NbewLQLMidmIx_03-take-action-2.png" size="100" isUploading="false" width="800" height="350" darkWidth="800" darkHeight="350" showCaption="false" indent="1"}

## Use cases

Typical uses for order likelihood include the following:

- **Accelerate revenue among the Likely to buy customer cohort** – Consider grouping with other always-on revenue acceleration campaigns like **Browse Abandonment** or **Cart Abandonment** and delivering a campaign to **Very Likely** or **Likely** to buy customers who are not actively shopping on the site.
- **Find new customers who look like existing Ready to buy customers** – Sync an audience of **Extremely Likely** to buy customers to Google or Facebook to find new customers who look like them but have not considered your brand yet.