---
title: Update customers’ SMS consent status using the Zaius Channel
slug: data-platform/docs/legacy-update-customers-sms-consent-status-using-the-zaius-channel
docTags: 
createdAt: 2026-08-10T12:05:21.000Z
---

:::hint{type="info"}
**Note**

Email and SMS channels are legacy features and not offered to new customers.
:::

If you let your customers opt in to your SMS campaigns by texting you a keyword in Optimizely Data Platform (ODP), you must have a transactional campaign running in the background to ensure the opt-in status remains updated.

## Create a filter for incoming SMS keyword

Configure a filter for incoming text messages that contain the keyword *GO*.

1. Go to **Data Setup > Filters > Create New Filter**. 
2. Enter the name *SMS Engagement – Opt-in* for your filter. 
3. Select **Visibility > Account** and **Feed > Events**.
4. Enter the following filter definitions:
   - **Event Type = sms**
   - **Event Action = engage**
   - **Campaign Event Value ≈ go**. Use *matches* as the operator instead of *equal* to avoid capitalization issues.

     ![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/DPCfjZ6rxDB0TpyQJOY0j-20260720-145618.png)
5. **Save** your filter. 

## Create a transactional campaign with a Zaius channel touchpoint 

Create a transactional that updates your customer's SMS opt-in status.

1. Go to **Activations > Overview > Create New Campaign > Transactional**.
2. Click **Create from Scratch**.
3. Select the **SMS Engagement – Opt-in** filter. 

   ![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/tSGgXJom7VE5kOz7L4g9z-20260720-145618.png)
4. Edit **Touchpoint** **1** and select **Zaius** **Channel** as the channel.
5. Expand Targeting and select **Target Identifier > Phone**.
6. Expand **Configure** and toggle **Subscriptions** on.
7. Expand **Subscription Updates** and select **Changes to the identifier’s global consent > Subscribe**.
8. Click **Save** and **Go Live** when ready to send the campaigns.