---
title: Subscription recipes with ReCharge
slug: data-platform/docs/legacy-subscription-recipes-with-recharge
docTags: 
createdAt: 2026-08-10T12:05:17.000Z
---

:::hint{type="info"}
**Note**

Email and SMS channels are legacy features and not offered to new customers.
:::

If you integrated ReCharge with Optimizely Data Platform (ODP), you can use ReCharge campaign recipes to enhance customer engagement by delivering highly personalized and useful campaigns based on ReCharge subscription data.   

## Configuration and recommendations 

To configure campaigns using the ReCharge subscription, complete the following:

1. Go to **Data Setup > App Directory** and install [ReCharge](docId\:kfwZhHq_dP8tneaJ4QMtp).
2. Go to **Activations > Overview > Create New Campaign > Behavioral** and select a ReCharge campaign recipe (**ReCharge Checkout Abandonment**, **Subscription Winback**, and **Upcoming Subscription**).  
3. Click a touchpoint and edit the **Subject**, **Preheader**, and **Container**.  
4. Enable other channels like SMS and MMS to create omnichannel campaigns.

## Choose your recipes

### ReCharge Checkout Abandonment

This recipe engages customers at the bottom of the purchase funnel to bring them back into the purchasing cycle and convert them into subscribers. To use the **ReCharge Checkout Abandonment** recipe:

1. Go to **Activations > Overview > Create New Campaign > Behavioral** and select **ReCharge Checkout Abandonment** from the recipe list. The recipe targets customers who have not completed a subscription checkout in the past seven days.

   ::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/4JP9sgzBhAGq1nxNjyibi-20260720-145601.png" size="100" isUploading="false" showCaption="false" width="1088" height="1286" darkWidth="1088" darkHeight="1286"}
2. Click the touchpoint and edit the **Subject**, **Preheader**, and **Container**. In the **Container**, the **Go to My Cart** link takes shoppers to their ReCharge cart with abandoned products, which the **Dynamic Grid** automatically populates with ReCharge subscription products. 

   ::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/N1qKUAjbSYbdIkdOolHZ_-20260720-145601.png" size="100" isUploading="false" showCaption="false" width="1806" height="370" darkWidth="1806" darkHeight="370"}

### Subscription Winback

This recipe aims to re-engage lapsed subscribers who do not actively subscribe to your brand. To use the **Subscription Winback** recipe:

1. Go to **Activations > Overview > Create New Campaign > Behavioral** and select **Subscription Winback** from the recipe list. The campaign targets people who subscribed to your brand at least once but do not have an active subscription.

   ::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/E2Yq08EbtGFAMzOUTY4pM-20260720-145601.png" size="100" isUploading="false" showCaption="false" width="505" height="379" darkWidth="505" darkHeight="379"}
2. Click the touchpoint and edit the **Subject**, **Preheader**, and **Container**. The email **Liquid** suggests the subscribed products in the content body. You can include discount offers to encourage your customers to resubscribe.

   ::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/dxDY5EYyz37kxG6u3dCP1-20260720-145601.png" size="100" alt="ReCharge_Winback.png" isUploading="false" showCaption="false" width="1860" height="246" darkWidth="1860" darkHeight="246"}

### Upcoming Subscription

This recipe lets you send automated messages to your subscribers, informing them of an upcoming and recurring order. To use the **Upcoming Subscription** recipe:

1. Go to **Activations > Overview > Create New Campaign > Behavioral** and select **Upcoming Subscription** from the recipe list. The campaign targets customers with upcoming subscriptions in the next 30 days.

   ::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/SSc0y_0L2FhEZi686RvlW-20260720-145601.png" size="100" alt="Screen_Shot_2020-12-11_at_2.02.02_PM.png" isUploading="false" showCaption="false" width="2732" height="1030" darkWidth="2732" darkHeight="1030"}

   :::hint{type="info"}
   **Note**

   The **Upcoming Subscription Charge** filter in **Data Setup > Filters** determines this 30-day window. You can adjust this to specify the number of days in advance you want to message your subscribers.
   :::

![Screen\_Shot\_2020-12-11\_at\_3.03.22\_PM.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/TDTuqRYVwsFGYTnotmayE-20260720-145601.png)

2. Click the touchpoint and edit the **Subject**, **Preheader**, and **Container**. The email contains the **Liquid** for the subscription product, the date on which the customers are charged, and the price. The **Dynamic Grid** displays the name and image of their subscription product.
3. The **Footer** includes a link for subscribers to their subscriptions. Before launching your campaign, ensure the link directs subscribers to the intended destination.

   ::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/jc5fO3elsDzAtdQMWDJfU-20260720-145601.png" size="100" alt="Screen_Shot_2020-12-10_at_5.21.01_PM.png" isUploading="false" showCaption="false" width="966" height="1210" darkWidth="966" darkHeight="1210"}