---
title: Lifecycle marketing campaigns
slug: data-platform/docs/legacy-lifecycle-marketing-campaigns
docTags: 
createdAt: 2026-08-10T12:05:19.000Z
---

Lifecycle marketing campaigns in Optimizely Data Platform (ODP) enhance engagement, boost product sales, and develop a comprehensive view of your customers over time.

## Recommended campaigns

Use the following recipes in ODP to refine your campaigns as the platform gains insights into your brand, customers, and content.  

- [Cart abandonment](docId\:v5FEQmDlEZuhQB345uxTM) – Encourage prospective buyers who abandoned carts to convert.
- [Browse abandonment](docId\:cKgzwOVUBpsviMRF3uzty) – Encourage prospective buyers who visited your websites to convert.
- [Welcome series](docId\:QlyLLMUyL1a1jUQgtxpcV) – Send a welcome message to new customers thanking them for signing up.