---
title: Get ready to send emails
slug: data-platform/docs/legacy-get-ready-to-send-emails
docTags: 
createdAt: 2026-08-10T12:05:16.000Z
---

:::hint{type="info"}
**Note**

Email and SMS channels are legacy features and not offered to new customers.
:::

Learn the configuration steps required to send emails through Optimizely Data Platform (ODP) to enhance your brand's email deliverability and ensure optimal campaign performance. 

## Configure steps to send emails

Your marketing team and the DNS admin need to ensure the following steps before sending emails: 

1. [Confirm your sending domain](docId\:RANFW2BMR1alKxq0zsSxj) – Learn how to confirm, change, and add a sending email domain.  
2. [Authenticate your sending domain](docId\:virFmzbDu_9pf7Izhj5l6) – Add specific DNS records to authenticate your sending domain. 
3. [Create your sender profile](docId\:NvjvrtN-6w_suU7MNqPHV) – Create sender profiles to ensure your *from*, *reply to*, and other domain information is configured correctly.
4. [Design your preference center](docId\:JORRWPVj2LAwnVYZc9MPg) – Configure your preference center to collect your customers' contact preferences through web campaigns. 
5. [Design your email ](docId\:l1B3Zs3jZ8CHSZhhJhxId)– Design mobile-friendly email content to get the highest clickthrough rates.