---
title: Filter campaigns
slug: data-platform/docs/legacy-filter-campaigns
docTags: 
createdAt: 2026-08-10T12:05:16.000Z
---

:::hint{type="info"}
**Note**

The terms *audiences* and *segments* are interchangeable. Optimizely has updated all *segments* to *audiences* on the **Audiences** page and is updating the UI on other pages. See  [Understand audiences](docId\:v-gHiL9jfINBey-4QNtFM) to get information on audiences.
:::

You can filter your campaigns and view the associated metrics based on certain criteria in Optimizely Data Platform (ODP). 

## Apply filters

:::hint{type="info"}
**Note**

Email and SMS channels are legacy features and not offered to new customers.
:::

You can apply **Campaign Status**, **Groups**, **Channel**, **Schedule Type**, and **Tags** filters for the campaigns in **Activations > Overview**. 

### Campaign status

Use **Campaign Status** to review the metrics for campaigns with a specific status.

- **Drafts** – Campaigns that were started but are not live.
- **Active** – Live campaigns that are executing touchpoints.  
- **Paused** – Campaigns that were previously live but are now on hold.  
- **Completed** – Campaign that executed all touchpoints and ended. 

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/9WkYihmq3Dd8-Yjnt0rm-_01-campaign-status.png)

### Groups

Use **Groups** to review the metrics for campaigns organized into specific groups. You can also use groups to prioritize campaigns when running multiple campaigns simultaneously. See [Create and manage campaign groups](docId\:AxyNiDf1u6oLMR2PTg2LV).

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/CQySKjbuKERXOBxVXoxlP_02-groups.png)

### Channel

Use **Channels** to review the metrics for campaigns sent through specific channels.

- **Email** – Messages sent from your email service provider (like Optimizely) to a mailbox provider.
- **App** **push** – Pop-up mobile notifications. See [Create app push notifications](docId:3H-i1SAT-U65NTTjqehpG).
- **Web** **push** – Desktop or mobile notifications. See [Create web push notifications ](docId\:o-Hw-FDgAtkr_LMfvMyc1)and [Enable web push notifications](docId\:w953dpL41l6shnYQ6y9Gx).[ ](docId\:w953dpL41l6shnYQ6y9Gx)
- **Web** **embed** – A call-to-action or form that is embedded into other content. See [Manage web embeds](docId:8i1ZbHcx42xsQjPS4yvyY).
- **Web** **modal** – A call-to-action or form triggered when a customer views specific content. See [Manage pop-up modals and forms](docId\:ZPWVeFCknpj8Uz0OG6HdJ).

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/zZtJe6MjdRXTYEYH8nl4p_03-channel.png)

###  Schedule type

Use **Schedule Type** to review the metrics for campaigns by their schedule type.

- **Continuous** – Content sent each time a customer meets the campaign's enrollment audience and rules. 
- **One-time** – Content sent a single time. 
- **Recurring** – Content sent to customers that meet the campaign's enrollment audience and rules daily, weekly, or monthly. 
- **Triggered** – Content sent when a customer triggers an event, such *email open*, *order*, and *pageview*. 

**One-Time and Automated**

Use **Schedule Type** to compare and contrast the performance of your one-time campaigns to that of your autonomous campaigns. For one-time campaigns, select **One-time**. For autonomous campaigns, select **Continuous**, **Recurring**, and **Triggered**. 

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/JKjzkgSaRd7qvZv6AoUCl_04-schedule-type.png)

### Tags

Use **Tags** to review the metrics of campaigns using specific tags. You can only see previously created tags. 

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/Tbfz0lsHQnnACRL0_3bfa_05-tags-1.png)

**Create a tag**

To create a tag for filtering:

1. Go to **Activations > Overview**.
2. Select an existing campaign or create a campaign.
3. Click **Add Tags**.

::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/sHcfOozyMn_bBKMnXFgad_06-tags-2.png" size="100" isUploading="false" width="800" height="43" darkWidth="800" darkHeight="43" showCaption="false" indent="1"}

4. Enter your tag and save.

## Remove filters

You can remove filters by deleting them, deselecting the filter checkboxes, or clicking **Clear All**.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/6iFJwDil-awsmvRDZUdZj_07-remove-filters.png)