---
title: Design your preference center
slug: data-platform/docs/legacy-design-your-preference-center
docTags: 
createdAt: 2026-08-10T12:05:20.000Z
---

:::hint{type="info"}
**Note**

Email and SMS channels are legacy features and not offered to new customers.
:::

Configure your preference center in Optimizely Data Platform (ODP) to collect your customers' contact preferences through web campaigns. 

## Configure the main preference center

You can have multiple preference centers, but companies usually have one primary center. You must configure a primary center for the **Main** page of your web campaigns. You can use the preference centers to do the following:

1. Collect or change email addresses.
2. Manage subscriptions to newsletter lists.
3. Manage global opt-outs for marketing campaigns. 

To add, edit, delete, and copy a preference center, go to **Settings > Preference Centers**. 

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/qmSlRZEgTAv315VmrRjwX-20260720-145637.png)

## Add your branding to the preference center

1. Enter your brand's name.
2. Drop and drop your brand logo on the **Main** design page. 
3. Click **Save** to save the preference center.  

   ![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/Y2_I5tUXsXBZg04GvBtjP-20260720-145637.png)
4. Choose your subdomain from the **Domain & Subdomain** drop-down list. Click **Publish**. Publishing can take up to 15 minutes.

:::hint{type="info"}
**Note**

The subdomain hosts the preference center. If you want to configure a custom domain, see [Configure custom preference center domain](docId\:JypYx9j_pYE7iS9QRfA59).
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