---
title: Customer appreciation & offer
slug: data-platform/docs/legacy-customer-appreciation-offer
docTags: 
createdAt: 2026-08-10T12:05:14.000Z
---

:::hint{type="info"}
**Note**

The terms *audiences* and *segments* are interchangeable. Optimizely has updated all *segments* to *audiences* on the **Audiences** page and is updating the UI on other pages. See  [Understand audiences](docId\:v-gHiL9jfINBey-4QNtFM) to get information on audiences.
:::

Use an appreciation campaign in Optimizely Data Platform (ODP) to maintain shopper engagement between purchases.

The **Customer Appreciation & Offer** recipe includes two email touchpoints and targets customers who purchased from November 1 to December 31 during the holiday season.

## Example

Consider that you ran your Black Friday and Cyber Monday campaigns successfully. You want to thank your customers for supporting your brand and encourage them to purchase during the off-season.

## Configure the campaign

:::hint{type="info"}
**Note**

Email and SMS channels are legacy features and not offered to new customers.
:::

1. Go to **Activations > Overview > Create New Campaign > One-Time**.
2. Select **Customer Appreciation & Offer** from the recipe collection.
3. Expand **Enrollment** and choose whether to use the default **Holiday Shoppers** audience, a different audience, or a different audience definition.
4. Customize the first touchpoint. Update the content with your brand's name, add your coupon code and offer details, and edit the subject line.

::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/dOLHKT9sIUeR7hi62uCXc_01-configure-the-campaign-1.png" size="70" isUploading="false" width="800" height="946" darkWidth="800" darkHeight="946" showCaption="false"}

5. Schedule your next touchpoint by editing the **Delay** and **Send Time**. 
6. Customize the touchpoint. Update the content with your brand's name, discount code, and offers.

::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/jHoD-NKOydZIe2OQVHLLS_02-configure-the-campaign-2.png" size="70" isUploading="false" width="800" height="950" darkWidth="800" darkHeight="950" showCaption="false" indent="1"}

7. Click **Preview** to preview the touchpoints.
8. Click **Go Live** when ready to send the campaign. 

## Enhance the campaign

- Use multiple channels like SMS or MMS. 
- Narrow down your target audience's definition to send discount offers sparingly using the following definitions:
  - Exclude loyal customers. 
  - Exclude customers who never used coupons to purchase (d*iscount usage = never*).
  - Include only first-time shoppers.