---
title: Create an omnichannel campaign
slug: data-platform/docs/legacy-create-an-omnichannel-campaign
docTags: 
createdAt: 2026-08-10T12:05:15.000Z
---

:::hint{type="info"}
**Note**

Email and SMS channels are legacy features and not offered to new customers.
:::

You can create campaigns that use multiple communication channels at each touchpoint.

Omnichannel marketing keeps a customer’s interaction with your brand consistent and seamless, regardless of device or channel. Your customers can research products in-store, match prices on their phones, and purchase on their tablets without having to identify themselves when switching channels.

## Create omnichannel content

A single or multichannel campaign becomes omnichannel with touchpoints. See [Understand campaign configuration basics](docId\:DKxtgWwkAXLkkLOufg8mT) to review other campaign configuration options before proceeding.

To create an omnichannel touchpoint complete the following:

1. Go to **Activations > Overview**.
2. Create or select a **One-Time** or **Behavioral** campaign.
3. Edit **Touchpoint 1**.
4. Select a channel and create the content.
5. Click **Add Channel** to add another channel.

   :::hint{type="info"}
   **Note**

   You can only use a channel once.
   :::
6. Configure additional options like email, app push, or web push.
7. Repeat the process for additional touchpoints.
8. Click **Save**.
9. Click the campaign name in the breadcrumb trail and click **Go Live**.

When the campaign is live, customers receive all communications for which they are eligible.

### Example omnichannel scenario

Consider an omnichannel touchpoint that uses email and web push channels. A customer who does not have an email address but is associated with a valid web push token receives the web push message and can proceed to the next step in the campaign. However, the customer does not receive the campaign if included in a multichannel campaign with an email touchpoint followed by a web push touchpoint. 

## Disable or delete content

1. Go to **Activations > Overview**.
2. Select the omnichannel campaign.
3. Edit the touchpoint with the omnichannel content.
4. Click **More Options** on the channel tab you want to disable or delete.
5. Select **Disable** or **Delete**. 

   ![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/ZrUviTmVvqN4uc-AS6paZ-20260720-145624.png)
6. Repeat the steps to re-enable the content and click **Enable**.

   ![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/WsJ2WeMRoyfXBkPe6sTwS-20260720-145624.png)