--- title: Browse abandonment campaign slug: data-platform/docs/legacy-browse-abandonment-campaign docTags: createdAt: 2026-08-10T12:05:14.000Z --- :::hint{type="info"} **Note** The terms *audiences* and *segments* are interchangeable. Optimizely has updated all *segments* to *audiences* on the **Audiences** page and is updating the UI on other pages. See [Understand audiences](docId\:v-gHiL9jfINBey-4QNtFM) to get information on audiences. ::: A browse abandonment campaign in Optimizely Data Platform (ODP) engages customers midway through the purchase funnel, bringing them back into the purchasing cycle and encouraging them to convert. ## Example use case If a customer checks an item but does not add it to their cart, you can remind and persuade them to purchase. You can bring them back to your site even if they do not purchase. The likelihood of a purchase increases the longer they engage with your website. ## Configure the campaign :::hint{type="info"} **Note** Email and SMS channels are legacy features and not offered to new customers. ::: Use ODP's [ecommerce integrations](docId:-JUIa6x6xx0COYKIEHUDa) to create campaigns using the browse abandonment recipe. If you do not have the integrations, you must create the recipes. ### Use a recipe 1. Go to **Activations > Overview > Create New Campaign**. 2. Select **Behavioral**. 3. Select **Browse Abandonment** if integrated with a third-party app. ::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/fxjeGAE5mpIRcDYUbAQ5g_01-use-a-recipe.png" size="70" isUploading="false" width="438" height="516" darkWidth="438" darkHeight="516" showCaption="false" indent="1"} 4. Configure the campaign's **Enrollment** and **Touchpoints**. You must customize the touchpoints, including the design, content, and sender profile. 5. Click **Save** and **Go Live** when ready to send the campaigns. ### Create from scratch To create a recipe, configure the campaign's **Behavior**:  1. Go to **Data Setup > Behaviors**. 2. Click **New Behavior**. 3. Enter a name for the behavior. ::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/fzRKD-8lcioRvclzm-L0o_02-create-from-scratch-1.png" size="100" isUploading="false" width="800" height="128" darkWidth="800" darkHeight="128" showCaption="false" indent="1"} 4. Add the desired steps: - The customer viewed the product details at least once within the last seven days. The step syntax is "Everyone who matched Product Detail View at least 1 time in the last 7 days." - The customer did not add the product to the cart. The step syntax is "and then did not match Product Add to Cart linked to Step 1 with same Product > Product Parent ID for all time." - The customer did not order the product. The step syntax is "and then did not match Order at least 1 time for all time."  ::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/6f4f_DR54iY1892c9YNwI_03-create-from-scratch-2.png" size="100" isUploading="false" width="800" height="158" darkWidth="800" darkHeight="158" showCaption="false"} 5. Click **Save**. After you create the behavior, create the **Browse Abandonment** campaign: 1. Go to **Activations > Overview > Create New Campaign**. 2. Select **Behavioral > Create From Scratch**. 3. Expand **Enrollment** and click **Create New Segment**. 4. Add **Customers who have done something**, the browse abandonment behavior, and a timeframe in the audience expression. ::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/ryi9kB_-CM8lRCuyVUMvd_04-create-from-scratch-3.png" size="100" isUploading="false" width="800" height="135" darkWidth="800" darkHeight="135" showCaption="false" indent="1"} 5. Expand **Enrollment Rules** and enable constraints to refine your audience and include customers who did not match the campaign in the previous week. ::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/GOgZ5fP7aEOnGZ9n9GPUz_05-create-from-scratch-4.png" size="100" isUploading="false" width="800" height="108" darkWidth="800" darkHeight="108" showCaption="false" indent="1"} 6. Expand **Touchpoints** to edit the campaign's content and include your brand's logo, **Header**, **Footer**, and a **Dynamic Grid**. In the grid, select the browse abandonment behavior as the **Source** and set a **Timeframe**. To ensure products display according to your expectations, set the **Minimum Columns Per Row** field to **1** in the **Dynamic Grid**. ::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/LPAR5j63epoz67Vpi7ggd_06-create-from-scratch-5.png" size="100" isUploading="false" width="800" height="405" darkWidth="800" darkHeight="405" showCaption="false" indent="1"} 7. Click **Save**. 8. Create additional touchpoints to urge customers to buy products without overwhelming them, like providing additional product information or time-sensitive discounts. 9. **Preview** and **Test** the campaign. 10. Click **Go Live** when the campaign is ready. ## Preview and test the campaign :::hint{type="info"} **Note** You must have the PII Viewer role to preview and test a campaign. ::: ### Preview the campaign  1. Click **Preview**. 2. Enter the **email address** or **customer ID** of someone in the campaign's reachable audience to preview their version of the content. 3. Click **Preview**. ### Test the campaign 1. Click **Test**.  2. Enter recipients (separated by commas) of the test email in the **Recipient Email Address**. 3. Expand **Render Template with Customer (Optional)** and search for the email address or name of someone in the campaign's reachable audience to preview their version of the content. Leave the field blank to preview the email as an unspecified customer. 4. Click **Send**. ::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/JT1X4S_gOd3cY8qOahbVP_07-test-the-campaign.png" size="100" isUploading="false" width="800" height="456" darkWidth="800" darkHeight="456" showCaption="false" indent="1"} ## Go Live 1. Select the campaign's name from the breadcrumb trail. 2. Click **Save** to ensure all touchpoints are updated. 3. Click **Go Live**. ::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/dkc8FqtwlM8HqFgDiPpeR_08-go-live.png" size="100" isUploading="false" width="800" height="395" darkWidth="800" darkHeight="395" showCaption="false" indent="1"}