---
title: Add campaign series exits
slug: data-platform/docs/legacy-add-campaign-series-exits
docTags: 
createdAt: 2026-08-10T12:05:20.000Z
---

:::hint{type="info"}
**Note**

Email and SMS channels are legacy features and not offered to new customers.
:::

You can use a series of messages to push customers toward a specific goal, like a purchase, sign-up, or re-engagement. You should stop sending messages when the customer meets the goal, especially if there are more substantial rewards.

## Add an exit

An exit removes customers from a campaign when they are no longer reachable (such as unsubscribed), no longer meet the campaign criteria, or have reached a specific exit goal. These goals can be anything that you define with a [filter](docId:1SXrAMaLAz-2u_TTw4U82).

You can only add an exit when you have multiple touchpoints. If you want to measure the performance of a single touchpoint campaign against a specific goal, customize your [attribution settings](https://support.optimizely.com/hc/en-us/articles/4407766920461-Campaign-attribution) instead.

1. Go to **Activations > Overview**.
2. Select the campaign that requires an exit.
3. Click **Add a touchpoint**.
4. Expand **Exit Rules.**
5. Enable **Customers who match a filter** and select a filter.
6. Click **Save**.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/3yUtJi9nVOHbx7El8aCq6-20260720-145616.png)