---
title: Integrate Zeotap Segment Sync
slug: data-platform/docs/integrate-zeotap-segment-sync
docTags: 
createdAt: 2026-08-10T12:05:20.000Z
---

:::hint{type="info"}
**Note**

The terms *audiences* and *segments* are interchangeable. Optimizely has updated all *segments* to *audiences* on the **Audiences** page and is updating the UI on other pages. See  [Understand audiences](docId\:v-gHiL9jfINBey-4QNtFM) to get information on audiences.
:::

Import your Zeotap Journey workflows to Optimizely Data Platform (ODP) as [real-time audiences](docId\:chCPcgJQ5k5t6nUgnnd43) in Optimizely Web Experimentation and Optimizely Feature Experimentation.

## Prerequisites

- Zeotap customer data platform (CDP) account with access to Journey
- Optimizely Web Experimentation or Optimizely Feature Experimentation account
- Configure real-time audiences for Optimizely Web Experimentation or Optimizely Feature Experimentation:
  - [Optimizely Web Experimentation](docId:8r8kPcfPk_gyXkMubzNwK)
  - [Optimizely Feature Experimentation](docId:6UBBxxRv331nBIVZ2lun8)
- Map the same Visitor ID you use in your Optimizely Web Experimentation or Optimizely Feature Experimentation account to the Optimizely ID field in Zeotap

  :::hint{type="info"}
  **Note**

  If this is not possible, contact Optimizely support.
  :::

## Integration considerations

After you configure the Zeotap Segment Sync integration in ODP:

- You can select Optimizely as a Zeotap Journey destination.
- Zeotap Journey workflows automatically create real-time audiences in ODP where audience members are represented as the identifier mapped to the Optimizely ID field in Zeotap. You can then build audiences in Optimizely Web Experimentation or Optimizely Feature Experimentation using these Zeotap real-time audiences.

## Enable the integration

1. In ODP, go to **Data Setup >** **App Directory**.
2. Select the **Zeotap Segment Sync** app.
3. Click **Install App**.
4. On the **Settings** tab, click **Get Token** and copy the token that displays.

### Add token in Zeotap

1. In Zeotap, go to **Destinations** and select **Optimizely**.
2. Enter *Optimizely* for the **Destination Name**.
3. Paste your token from ODP in the **Access Token** field.
4. Click **Save Destination**.

### Set up Journey workflow

This integration creates a real-time audience in ODP for each workflow in Zeotap where you select Optimizely as a destination. Repeat the following steps for each Zeotap audience that you want to send to ODP as a real-time audience.

1. In Zeotap, go to **Journey > Create Workflow**.
2. Enter your desired workflow name.
3. Click **Add Entry Condition**, configure the condition, and click **Add Condition**.
4. On that condition, expand the actions drop-down list and select **Send to Destinations**.
5. Select **Optimizely**.
6. From the **Subscription Type** drop-down list, select **subscribe**.

   :::hint{type="info"}
   **Note**

   To remove visitors from your Optimizely audience, select **unsubscribe**.
   :::
7. Expand the **Audience** drop-down list and select **Create New Segment** (or select an audience that the integration already created).
8. If you create a new audience, enter the **Audience Name** and **Audience Description**.

   :::hint{type="info"}
   **Note**

   This is the name assigned to your real-time audience in ODP, with Zeotap appended to the beginning. For example, **Zeotap - Audience Name**.
   :::
9. Click **Save Destination**.

## Use your Zeotap audiences in Optimizely Experimentation

:::hint{type="info"}
**Note**

You must configure the real-time audiences for Optimizely Web Experimentation or Optimizely Feature Experimentation integration before you can access your Zeotap audiences in Optimizely Experimentation.
:::

To access your Zeotap audience in Optimizely Web Experimentation or Optimizely Feature Experimentation:

1. Go to the **Audiences** page.
2. Edit an audience or click **Create New Audience**.
3. Expand **Real-Time Segments**, then drag and drop the **Custom Segments** condition into the **Audience Conditions** section.
4. Expand the **Custom Segments** drop-down list and select the audience you connected from Zeotap.
5. Click **Save Audience**.

Now you can add this audience to an experiment.