---
title: Integrate Yotpo Ratings & Reviews
slug: data-platform/docs/integrate-yotpo-ratings-reviews
docTags: 
createdAt: 2026-08-10T12:05:20.000Z
---

:::hint{type="info"}
**Note**

The terms *audiences* and *segments* are interchangeable. Optimizely has updated all *segments* to *audiences* on the **Audiences** page and is updating the UI on other pages. See  [Understand audiences](docId\:v-gHiL9jfINBey-4QNtFM) to get information on audiences.
:::

Sync data from Yotpo Ratings & Reviews to Optimizely Data Platform (ODP) to create and update ODP profiles with product review activities. You can use this data to improve segmentation, personalization, and reporting insights.

## Enable the integration

1. Go to **Data Setup > App Directory** in ODP.
2. Select the **Yotpo Ratings & Reviews** app.
3. Click **Install App**.
4. Go to the **Settings** tab and click **Authorize** to let Yotpo authorize the connection with ODP.
5. Expand **Import Historical Products** and click **Trigger products import** to import historical product ratings.
6. Expand **Import Historical Product Reviews** and click **Trigger product review import** to import historical product reviews. ODP collects new reviews and updates in real time, and additional product attributes after the import is triggered.
   Reviews are synced as events where *event\_type = yotpo\_reviews* and *action = review*.  

## Use cases

### Follow up with review detractors

By creating audiences in ODP, you can target customers who expressed negative feedback or criticisms about products in Yotpo and send them campaigns. This can help you highlight areas for improvement and influence potential customers' perceptions and decisions.

To create an audience: 

1. Go to **Customers** > **Audiences**.
2. Select **Standard Audience** and enter an **Audience Name** (for example, *Review Detractors*) for the audience.
3. Click **Select** and select **Yotpo Review**.
4. Click **At least 1 time** and select how many times a customer should do the action.
5. Click **In the last 7 days** and select when you want the customer actions to have occurred.
6. Apply the **Where**:inlineImage[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/OKT7XDgMumd3ElIRN7BNO_odp-funnel-icon.png" alt caption size="10" width="500" height="501"} filter to the **Customers who have done** rule. Select **Product Review > Score** and the product rating. See [Manage filters ](docId:1SXrAMaLAz-2u_TTw4U82)to get information on creating filters.
7. Click **Save**.

::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/lC3pgr2gHxq7MMzLCwEFF_02-follow-up-with-review-detractors-2.png" size="100" isUploading="false" width="800" height="124" darkWidth="800" darkHeight="124" showCaption="false" indent="1"}

### Target customers who used specific product categories

Target customers based on their review scores of specific product categories on Yotpo. To create the audience:

1. Go to **Customers** > **Audiences**.
2. Select **Standard Audience** and enter the **Audience Name** (for example, *Bedding Detractors*) for the audience.
3. Click **Select** and select **Yotpo Review**.
4. Click **At least 1 time** and select how many times a customer should do the action.
5. Click **In the last 7 days** and select when you want the customer actions to have occurred.
6. Apply the **Where** :inlineImage[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/OKT7XDgMumd3ElIRN7BNO_odp-funnel-icon.png" alt caption width="500" height="501"} filter to the **Customers who have done** rule. Select the product type (for example, **Product > Shopify Product Type**) and the specific products against which the customer provided a review. 
7. Apply another **Where** :inlineImage[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/OKT7XDgMumd3ElIRN7BNO_odp-funnel-icon.png" alt caption width="500" height="501"} filter to select **Product Review > Score** and the product rating. 
8. Click **Save**.

::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/EMoY1CTA52Y0yh7hh9ssp_05-target-customers-who-used-specific-product-categories-3.png" size="100" isUploading="false" width="800" height="146" darkWidth="800" darkHeight="146" showCaption="false" indent="1"}

### Boost customer engagement with engaging content

Target customers who provided regular reviews on Yotpo with engaging content and boost customer interactions. To create the segment:

1. Go to **Customers** > **Audiences**.
2. Select **Standard Audience** and enter the **Audience Name** (for example, *Promoters*) for the audience.
3. Click **Select** and select **Yotpo Review**.
4. Click **At least 1 time** and select how many times a customer should do the action.
5. Click **In the last 7 days** and select when you want the customer actions to have occurred.
6. Apply the **Where** :inlineImage[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/OKT7XDgMumd3ElIRN7BNO_odp-funnel-icon.png" alt caption width="500" height="501"} filter to the **Customers who have done** rule. Select **Product Review > Score** and the minimum number of times the customers provided reviews. 
7. Apply another **Where** :inlineImage[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/OKT7XDgMumd3ElIRN7BNO_odp-funnel-icon.png" alt caption width="500" height="501"} filter to select **Content** and **Contains love**. 
8. Click **Save**.

::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/kVJWzBugS0jsAd3LNQETw_08-boost-customer-engagement-with-engaging-content-3.png" size="100" isUploading="false" width="800" height="141" darkWidth="800" darkHeight="141" showCaption="false" indent="1"}