---
title: Integrate Twilio Segment Optimizely Data Platform destination
slug: data-platform/docs/integrate-twilio-segment-optimizely-data-platform-destination
docTags: 
createdAt: 2026-08-10T12:05:19.000Z
---

:::hint{type="warning"}
**Important**
Use this integration if you use Optimizely Data Platform (ODP) as your main customer data platform. If you use the ODP [CDP audience sync](docId\:jUx2QP7GrcRvtlRjQeXQ7) environment, see [Integrate Twilio Segment Engage audiences](docId\:ETgUdEFE8O4g1fKkUv80Y).
:::

Sync your Twilio Segment customer data to ODP for real-time segmentation, reporting, and to enrich customer profiles in ODP.

After you set up your Optimizely Data Platform destination, Segment syncs your customer data to ODP in near real-time.

See [Twilio Segment's documentation](https://segment.com/docs/connections/destinations/catalog/actions-optimizely-data-platform/) to configure this integration.