---
title: Integrate Tealium
slug: data-platform/docs/integrate-tealium
docTags: 
createdAt: 2026-08-10T12:05:19.000Z
---

:::hint{type="info"}
**Note**

The terms *audiences* and *segments* are interchangeable. Optimizely has updated all *segments* to *audiences* on the **Audiences** page and is updating the UI on other pages. See  [Understand audiences](docId\:v-gHiL9jfINBey-4QNtFM) to get information on audiences.
:::

Import your Tealium AudienceStream audiences to Optimizely Data Platform (ODP) as real-time audiences. Then use those real-time audiences in Optimizely Web Experimentation, Optimizely Feature Experimentation, or Optimizely Content Management System (CMS) Visitor Groups.

## Considerations

- This integration leverages Tealium’s Optimizely Data Platform Connector to sync your Tealium audiences to ODP, where ODP converts the audiences to real-time audiences.
- You can select your preferred customer identifier in Tealium to pass to ODP.
- Audience changes are reflected in real-time.

## Prerequisites

- Tealium account
- ODP account
- Optimizely Web Experimentation, Optimizely Feature Experimentation, or CMS 11 or 12 account

## Enable the integration

1. Go to the ODP **App Directory**.
2. Select the **Tealium** app.
3. Click **Install App**.
4. Copy the **URL**, **Username**, and **Password** from the **Settings** tab for use in the Optimizely Data Platform Connector setup in Tealium.

   ::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/lBR5M9WvTYfLqk5iCd_Mu-20260720-145638.png" size="100" isUploading="false" showCaption="false"}

### Configure the connector and actions in Tealium

When configuring the Optimizely Data Platform Connector in Tealium, paste the **URL**, **Username**, and **Password** you copied from the app in ODP (see step four).

Then configure two actions for the Optimizely Data Platform Connector:

- **Add user to audience** – Adds users to your ODP real-time audience when they join your Tealium audience.
- **Remove user from audience** – Removes users from your ODP real-time audience who have left your Tealium audience.

Refer to [Tealium's documentation on the Optimizely Data Platform Connector](https://docs.tealium.com/server-side-connectors/optimizely-data-platform-connector/).

:::hint{type="info"}
**Note**

When configuring your connector in Tealium, ensure the audience ID starts with a letter. If you want your Tealium audience to create a new audience in ODP, ensure your audience ID is unique to any other audiences you have connected.
:::

## Use your Tealium audiences in other Optimizely products

You must configure the ODP integration with your desired Optimizely product before you can access your Tealium audiences in other Optimizely products.

- [Optimizely Web Experimentation](docId:8r8kPcfPk_gyXkMubzNwK)
- [Optimizely Feature Experimentation](docId:6UBBxxRv331nBIVZ2lun8)
- [CMS visitor groups](https://github.com/unrvld/ODP.VisitorGroups)

### Access your Tealium audience in Optimizely Experimentation

To access your Tealium audience in Optimizely Web Experimentation or Optimizely Feature Experimentation:

1. In Optimizely Experimentation, go to the **Audiences** page.
2. Edit an audience or click **Create New Audience**.
3. Expand **Real-Time Segments**, then drag and drop the **Custom Segments** condition into the **Audience Conditions** section.
4. Expand the **Custom Segments** drop-down list and select the audience you connected from Tealium.
5. Click **Save Audience**.

Now you can add this audience to an experiment.