Integrate Optimizely products
ODP + CMS
Integrate Optimizely Data Platform (ODP) with CMS (SaaS) or CMS (PaaS) to do the following Track how your site visitors interact with your web content, including articles, videos, and forms, to understand what parts of your site they engage with, how frequently, and what topics they are interested in. Use ODP's powerful and flexible segmentation engine to segment your visitors based on their interactions with your content and create reports to understand and share your content's performance across your organization.
Configure Real-Time Audiences to personalize CMS
Optimizely Data Platform (ODP) lets you achieve real-time personalization with product and customer information in your Optimizely Content Management System (CMS) website. This capability is available even if your site is not ecommerce focused.