---
title: Integrate Mixpanel
slug: data-platform/docs/integrate-mixpanel
docTags: 
createdAt: 2026-08-10T12:05:17.000Z
---

:::hint{type="info"}
**Note**

The terms *audiences* and *segments* are interchangeable. Optimizely has updated all *segments* to *audiences* on the **Audiences** page and is updating the UI on other pages. See  [Understand audiences](docId\:v-gHiL9jfINBey-4QNtFM) to get information on audiences.
:::

Import your Mixpanel audiences to Optimizely Data Platform (ODP) as real-time audiences. Then, use those real-time audiences in Optimizely Web Experimentation, Optimizely Feature Experimentation, or Optimizely Content Management System (CMS) Visitor Groups.

## Considerations

- This integration leverages Mixpanel’s custom webhooks to sync your Mixpanel audiences to ODP, where ODP converts the audiences to real-time audiences.
- You can select your preferred customer identifier in Mixpanel to pass to ODP.
- Audience changes are reflected in real time.

## Prerequisites

- Mixpanel account
- ODP account
- Optimizely Web Experimentation, Optimizely Feature Experimentation, or CMS 11 or 12 account

## Enable the integration

1. Go to the ODP **Data Setup > App Directory**.
2. Select the **Mixpanel** app.
3. Click **Install App**.
4. Copy the **Webhook URL**, **Username**, and **Password** from the **Settings** tab for use in the Mixpanel webhook configuration.

   ::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/boqWFwPJbrP30Bz95_emg-20260720-145636.png" size="100" isUploading="false" showCaption="false"}

### Configure the ODP webhook and audiences in Mixpanel

1. Go to **Data Management > Integrations > Custom Webhook** in Mixpanel.
2. Expand the webhook drop-down list, click **Add Connection**, and complete the following.
3. Enter a name for the webhook connector, like *ODP Real-Time Audiences*, and paste the URL, username, and password you copied from ODP in step 4 of the [Enable the integration](docId\:ja9qOn_lIxDoCtDEW3WzI) section.
4. Choose the Mixpanel properties you want to export to ODP, like a customer ID.
5. Click **Continue**.
6. Go to **Data Management > Cohorts** and build the audiences you want to sync to ODP.

For each audience that you want to sync to ODP:

1. Expand the options, click **Export to**, and select the ODP webhook you previously created.
2. Select **One-time export** or **Recurring sync** and click **Begin Sync**. The recurring sync occurs every 30 minutes.

Now, your Mixpanel audiences sync to ODP as lists (prefixed with `mixpanel_`), which populate the ODP real-time segments (prefixed with `Mixpanel -`).

## Use your Mixpanel audiences in other Optimizely products

You must configure the ODP integration with your desired Optimizely product before you can access your Mixpanel audiences in other Optimizely products.

- [Optimizely Web Experimentation](docId:8r8kPcfPk_gyXkMubzNwK)
- [Optimizely Feature Experimentation](docId:6UBBxxRv331nBIVZ2lun8)
- [CMS visitor groups](https://github.com/unrvld/ODP.VisitorGroups)

### Access your Mixpanel audience in Optimizely Experimentation

To access your Mixpanel audience in Optimizely Web Experimentation or Optimizely Feature Experimentation:

1. In Optimizely Experimentation, go to **Audiences**.
2. Edit an audience or click **Create New Audience**.
3. Expand **Real-Time Segments**, then drag and drop the **Custom Segments** condition into the **Audience Conditions** section.
4. Expand the **Custom Segments** drop-down list and select the audience you connected from Mixpanel.
5. Click **Save Audience**.

Now, you can add this audience to an experiment.