---
title: Integrate Hightouch Audience Sync
slug: data-platform/docs/integrate-hightouch-audience-sync
docTags: 
createdAt: 2026-08-10T12:05:19.000Z
---

Hightouch is a composable customer data platform (CDP) that connects your data warehouse directly to the tools your teams use. By automatically syncing customer data and events from your data warehouse into Optimizely Data Platform (ODP), you can ensure data consistency, as data is no longer flowing in from multiple sources in different formats.

## Prerequisites

- Hightouch account
- ODP account
- Optimizely Web Experimentation, Optimizely Feature Experimentation, or CMS 11 or 12 account
- Configure one of the following Optimizely integrations with ODP:
  - [Real-Time Audiences in Optimizely Web Experimentation](docId:8r8kPcfPk_gyXkMubzNwK)
  - [Real-Time Audiences in Optimizely Feature Experimentation](docId:6UBBxxRv331nBIVZ2lun8)
  - [Real-Time Audiences in Optimizely Content Management System (CMS) Visitor Groups](https://github.com/unrvld/ODP.VisitorGroups)

## Enable the integration

1. Go to **Data Setup > App Directory** in ODP.
2. Select the **Hightouch Audience Sync** app.
3. Click **Install App**.
4. Follow the [Hightouch instructions](https://hightouch.com/docs/destinations/optimizely#odp-audiences) for configuring the integration.