---
title: Integrate Google Audience Sync
slug: data-platform/docs/integrate-google-audience-sync
docTags: 
createdAt: 2026-08-10T12:05:16.000Z
---

:::hint{type="info"}
**Note**

The terms *audiences* and *segments* are interchangeable. Optimizely has updated all *segments* to *audiences* on the **Audiences** page and is updating the UI on other pages. See  [Understand audiences](docId\:v-gHiL9jfINBey-4QNtFM) to get information on audiences.
:::

Automatically sync an Optimizely Data Platform (ODP) standard audience into the Google Ads platform. Customers who have an email associated with them are eligible for this integration. Currently, this integration lets you target your audiences on Search, YouTube, and Gmail paid advertising.

:::hint{type="info"}
**Note**

Use of this app is subject to Optimizely's [Terms of Service Agreement](https://www.optimizely.com/legal/terms/).
:::

## Prerequisites

- Google Ads account
- Accept Google's Customer Data Terms. In Google Ads, go to **Goals > Conversions > Settings > Customer Data Terms > Accept**.

## Enable the integration

1. Go to **Data Setup > App Directory**.
2. Select the **Google Audience Sync** app.
3. Click **Install App**.
4. Go to the **Settings** tab, click **Sign in with Google**, and follow the prompts to authorize your Google account.
5. Paste your Google Ad account ID in the **Ad Account ID** field. Ensure you enter a specific ad account ID, as this configuration does *not* work with an ad manager account ID.
6. Click **Verify**.

## Sync ODP standard segments to Google

1. Go to **Customers > Audiences**.
2. Select the desired audience.
3. Toggle **Google** to **On** in the **Next Scheduled 3rd-Party Segment Sync** section.

   ::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/eNPJV0Zuk-Obmn2fWRl8v-20260720-145638.png" size="100" isUploading="false" showCaption="false"}

## Locate audience in Google Ads

1. Log in to your connected Google Ads account.
2. Go to **Tools and Settings > Shared Library > Audience manager**. The **Your Data Segments** section displays your ODP segments.

## Troubleshoot

Your ODP Google Audience Sync app might become unauthorized for a couple of reasons:

- The last person to authorize the app was removed from your Google Ads Account.
- You have not accepted Google's Customer Data Terms. In Google Ads, go to **Goals > Conversions > Settings > Customer Data Terms > Accept**.

To reauthorize the app in ODP, after you ensure you are an admin in the Google Ads account and you have accepted Google's Customer Data Terms, complete steps 4 through 6 from the [Enable the integration](docId\:MrfZu8pPWnZ4jjWPKxfYO) section.

Your audiences will begin to sync on their next daily sync time. If you want to sync an audience immediately:

1. Go to **Customers > Segments** in ODP.
2. Select the desired segment.
3. Toggle **Google** to **Off**, then back **On** in the **Next Scheduled 3rd-Party Segment Sync** section.

### Turn on alert notifications

You can sign yourself up for ODP alerts so that you will receive a notification when an error occurs in your ODP account like your Google Audience Sync app becoming unauthorized:

1. Go to **Settings > Alerts** in ODP.
2. Enter your email address (or comma-separated list of email addresses).
3. Click **Save List**.