---
title: Integrate Demandbase
slug: data-platform/docs/integrate-demandbase
docTags: 
createdAt: 2026-08-10T12:05:19.000Z
---

:::hint{type="info"}
**Note**

The terms *audiences* and *segments* are interchangeable. Optimizely has updated all *segments* to *audiences* on the **Audiences** page and is updating the UI on other pages. See  [Understand audiences](docId\:v-gHiL9jfINBey-4QNtFM) to get information on audiences.
:::

Sync your customer data from Demandbase to Optimizely Data Platform (ODP) to enrich your customer profiles, reports, and segmentation with company info.

This integration works by sending your customer IP addresses from ODP to Demandbase using the Demandbase API, and Demandbase sends back company info for each matching IP address.

## Prerequisites

- Demandbase account with API access
- ODP account

## Update API app consent setting

You only need to complete the instructions in this section if your app consent setting for the API channel is set to **Opted Out**. This setting must be set to **Opted In** for this app to successfully send data.

1. Go to **Settings > App Consent Settings** in ODP.
2. Set the **Api** app's **Default Consent** to **Opted In**.

::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/ReEqOwz9ep8rHhK3HVmLw_odp-app-consent-setting.png" size="90" width="1054" height="909" isUploading="false" darkWidth="1054" darkHeight="909" showCaption="false"}

3. Click **Update Consent** in the confirmation prompt.

## Create Demandbase API token

In Demandbase, go to **Settings > Demandbase Wide Settings > Account Connector** to create an integration and copy the API token. You will use this token in step 4 of the [Enable the integration](docId\:XuqGuGDW7LrkbJgc-aA2o) section.

## Enable the integration

1. Go to **Data Setup > App Directory** in ODP.
2. Select the **Demandbase** app.
3. Click **Install App**.
4. Go to the **Settings** tab, enter your Demandbase **Token**, and click **Authorize**.
5. Select the Demandbase fields you want to sync to ODP from the **Fields for Sync** multi-select list.
   The app adds the Demandbase data fields you select to the ODP data schema. You can view them in **Settings > Objects & Fields**. You can also view these Demandbase customer details in ODP customer profiles, reports, and segmentation.
6. Click **Save**.
7. Update the ODP JavaScript tag on your site by replacing `zaius.event('pageview');` with the following:

```javascript
function demandbase_vuid_hash_id() {zaius.event('pageview',

{"demandbase_vuid_hash_id": window.zaius.VUID}
);}
if (window.zaius.VUID) {demandbase_vuid_hash_id();}else {window.zaius.onload(demandbase_vuid_hash_id);}
```

## Sync data from ODP to Demandbase

After configuring the app, you must set up an activation in ODP to sync your customer IP addresses from ODP to Demandbase. This identifies the companies that visitors on your site belong to, including information like company size, revenue, and so on. You can specify the IP addresses you want to sync, giving you more control over how much this integration uses your Demandbase API.

1. Go to **Activations > Overview > Create New Campaign > Behavioral  > Demandbase Company ID Sync** to set up an automated sync.
2. Click **Save**.
3. Click **Go Live** when you are ready to turn on the data sync.

## Use your Demandbase data in ODP

One way you can use your Demandbase data in ODP is to create real-time audiences and then target those audiences with pop-up modals on your website.

For example, if you want to display a pop-up modal to customers in the software and technology industry:

1. Go to **Customers > Audiences** in ODP.
2. Choose **Real-Time Audience** from the **New Audience** drop-down list.
3. Enter an **Audience Name** like *Demandbase Software and Tech Industry* and click **Create**. You are redirected to the real-time audience builder. 
4. Click **Add Attribute Conditions** and select **Demandbase company industry**.
5. Select **Software and Technology** in the value entry field.
6. Click **Save Segment**.
7. Go to **Activations > Overview > Create New Campaign > Web > Email & Phone Collection Modal**.
8. Select **Demandbase Software and Tech Industry** for **Enrollment**.
9. Click to edit the **Touchpoints** form. Configure the **Targets**, **Triggers**, **Constraints**, and modal as desired. Save all edits when done.
10. Click **Go Live** when ready to start displaying the pop-up modal to customers.

## Troubleshoot the data sync

To ensure data is syncing as expected between ODP and Demandbase:

1. Go to **Settings > Event Inspector** in ODP.
2. Click **Start Inspector**. A number displays next to **Refresh** when data is available in the inspector.
3. Click **Refresh** to view the data. The raw data that ODP and Demandbase send back and forth displays.
4. Click **View Details** to see the formatted version of that raw data. Data fields sent from Demandbase back to ODP start with `_demandbase`.

Each data sync is also logged in the [ODP activity log](docId\:iFvVHEUE8tk4PlyXWw4Ro):

1. Go to **Settings > Activity Log**.
2. Filter the categories by **demandbase**.
3. Click **View Details** for a formatted view of the log details, including the number of matches.