---
title: Integrate Amplitude Audience Sync
slug: data-platform/docs/integrate-amplitude-audience-sync
docTags: 
createdAt: 2026-08-17T17:13:40.000Z
---

:::hint{type="info"}
**Note**

The terms *audiences* and *segments* are interchangeable. Optimizely has updated all *segments* to *audiences* on the **Audiences** page and is updating the UI on other pages. See  [Understand audiences](docId\:v-gHiL9jfINBey-4QNtFM) to get information on audiences.
:::

Import your Amplitude behavioral cohorts into Optimizely Data Platform (ODP) as [ODP real-time audiences](docId\:chCPcgJQ5k5t6nUgnnd43). You can then [use your ODP real-time audiences in other Optimizely products](docId\:chCPcgJQ5k5t6nUgnnd43), including Optimizely Web Experimentation, Optimizely Feature Experimentation, and Optimizely Content Management System (CMS).

## Prerequisites

- Amplitude account
- ODP account
- Optimizely Web Experimentation, Optimizely Feature Experimentation, or CMS 11 or 12 account
- Configure one of the following Optimizely integrations with ODP:
  - [Real-Time Audiences in Optimizely Web Experimentation](docId:8r8kPcfPk_gyXkMubzNwK)
  - [Real-Time Audiences in Optimizely Feature Experimentation](docId:6UBBxxRv331nBIVZ2lun8)
  - [Real-Time Audiences in Optimizely Content Management System (CMS) Visitor Groups](https://github.com/unrvld/ODP.VisitorGroups)

## Enable the integration in ODP

1. Go to **Data Setup > App Directory** in ODP.
2. Select the **Amplitude Audience Sync** app.
3. Click **Install App**.
4. Go to **Settings** > **Get Token** and copy the result for later use.

   ::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/q1OMvEKrbqphUU8gmgufb-20260720-145656.png" size="100" isUploading="false" showCaption="false"}

## Configure the integration in Amplitude

After enabling the integration in ODP, you must configure the integration in Amplitude.

### Add the Optimizely destination in Amplitude

1. Go to **Data > Connections > Catalog > Destinations** in Amplitude.
2. Select **Optimizely**.
3. Complete the following fields:
   - **Name** – Enter your desired name for the integration. For example, *Optimizely Real-Time Audiences*.
   - **Bearer Token** – Paste the token that you copied in step 4 of the [Enable the integration in ODP](docId\:F7iZXgmRIXarIbk7pEmCJ) section.
   - **User ID Mapping** – Select the same user identifier that you are using in Real-Time Audiences for Optimizely Experimentation or CMS Visitor Groups.
   - **Region** – Select your region.
4. Click **Save**.

### Sync Amplitude behavioral cohorts to ODP

Repeat the following steps for each Amplitude behavioral cohort that you want to sync to ODP.

1. Go to **Cohorts & Audiences > Cohorts** in Amplitude.
2. Select the behavioral cohort and click **Sync**.
3. Select **Optimizely** on the **Select Destination** window.
4. Ensure **Select an API target to sync to** is set to the name you defined in step 3 of the [Add the Optimizely destination in Amplitude](docId\:F7iZXgmRIXarIbk7pEmCJ) section.
5. Click **Next**.
6. Select your desired sync cadence and click **Sync**. This syncs the behavioral cohort to ODP as a real-time audience.

Behavioral cohorts that you sync from Amplitude to ODP display in ODP with the prefix "Amplitude." For example, if the behavioral cohort name in Amplitude is *New users in the last 30 days*, it displays on the ODP **Customers > Audiences** page as *Amplitude - New users in the last 30 days*.

## Use your Amplitude behavioral cohorts in Optimizely Experimentation

:::hint{type="info"}
**Note**

You must configure the Real-Time Audiences in Optimizely Web Experimentation or Optimizely Feature Experimentation integration before you can access your Amplitude behavioral cohorts in Optimizely Experimentation.
:::

1. Go to the **Audiences** page in Optimizely Experimentation.
2. Edit an audience or click **Create New Audience**.
3. Expand **Real-Time Segments**, then drag and drop the **Custom Segments** condition into the **Audience Conditions** section.
4. Expand the **Custom Segments** drop-down list and select the audience you connected from Amplitude.
5. Click **Save Audience**.

Now you can add this audience to an experiment.