---
title: Integrate Adobe Ads
slug: data-platform/docs/integrate-adobe-ads
docTags: 
createdAt: 2026-08-10T12:05:17.000Z
---

:::hint{type="info"}
**Note**

The terms *audiences* and *segments* are interchangeable. Optimizely has updated all *segments* to *audiences* on the **Audiences** page and is updating the UI on other pages. See  [Understand audiences](docId\:v-gHiL9jfINBey-4QNtFM) to get information on audiences.
:::

Sync customer data from Optimizely Data Platform (ODP) to your Adobe Ads account for more precise ad targeting.

## Update API app consent setting

You only need to complete the instructions in this section if your app consent setting for the API channel is set to **Opted Out**. This setting must be set to **Opted In** for this app to successfully send data.

1. Go to **Settings > App Consent Settings** in ODP.
2. Set the **Api** app's **Default Consent** to **Opted In**.

::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/ReEqOwz9ep8rHhK3HVmLw_odp-app-consent-setting.png" size="90" width="1054" height="909" isUploading="false" darkWidth="1054" darkHeight="909" showCaption="false"}

3. Click **Update Consent** in the confirmation prompt.

## Enable the integration

1. Go to **Data Setup > App Directory** in ODP.
2. Select the **Adobe Ads** app.
3. Click **Install App**.
4. Enter your **Source Key** and **Account Token** from Adobe on the **Settings** tab.
5. Click **Save**.

## Sync data from ODP to Adobe

1. Go to **Activations > Overview**.
2. Click **Create New Campaign**.
3. Click **One-Time** to sync your customer data once. To set up an automated, recurring sync, click **Behavioral**.
4. Click **Create From Scratch**.
5. Enter a name for your campaign (for example, *Adobe Audience Sync*).

   ![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/pCcSdtV6Wfs4zTINequnY-20260720-145658.png)
6. Select your desired segment and click **Apply** or click **Create New Segment**, select your desired audience conditions, and click **Save**.
7. (Optional) Adjust the **Enrollment Rules**.
8. Expand **Touchpoints**.
9. Click to edit **Touchpoint 1** and select **Adobe Ads**.
10. Complete the following fields in the **Configure** section:
    - **Segment Name** – Enter the name of the audience that you want to display in Adobe. For example, *VIP Shoppers*.
    - **Segment Description** – Enter a brief description of the audience. For example, *People who have spent > $100*.
    - **Retention** – Enter the number of days you want the customer profiles that sync from ODP to remain in this audience in Adobe. For example, *60*.
11. Click **Save** and then click your activation name in the breadcrumb trail.
12. Click **Select start time and schedule** in the **Touchpoints** section.
13. For a recurring sync (behavioral campaign), complete the following settings, then click **Apply**:
    - **Recurring or Continuous** – Select **Recurring**.
    - **Start Date** – Enter the date you want to send the data to Adobe.
    - **End** – Defaults to **Never**. If you want to end the Adobe data sync on a specific date, set that here.
    - **Repeats** – Set to **Daily**.
    - **Repeat Every** – Set to **1 day**.
    - **Timing** – Enter the time you want to send the data to Adobe.
    - **Time Zone** – Select the time zone in which you want to send this data.
14. For a one-time sync (one-time campaign), complete the following settings, then click **Apply**:
    - **Send Date** – Enter the date you want to send the data to Adobe.
    - **Send Time** – Enter the time you want to send the data to Adobe.
    - **Time Zone** – Select the time zone in which you want to send this data.
    - Click **Apply**.
15. Click **Save** and then click **Go Live**. Your sync starts at your designated start date and time.

## Troubleshoot the data sync

To ensure data is syncing as expected from ODP to Adobe:

1. Go to **Settings > Event Inspector** in ODP.
2. Click **Start Inspector**. A number displays next to **Refresh** when data is available in the inspector.
3. Click **Refresh** to view the data. The raw data that ODP sends Adobe displays.
4. Click **View Details** to see the formatted version of that raw data.

Each data sync is also logged in the [ODP activity log](docId\:iFvVHEUE8tk4PlyXWw4Ro):

1. Go to **Account Settings** > **Activity Log**.
2. Filter the categories by **adobe**.
3. Click **View Details** for a formatted view of the log details, including the number of matches.