 Optimizely Data Platform (ODP) harmonizes customer data, leading to a real-time understanding of your customers' behaviors.  ODP lets you scale highly personalized, multichannel campaigns leveraging AI-powered predictive analysis and sharing insights across other Optimizely products.

Get started with ODP

 The ODP JavaScript tag lets you track visitors on your site and then store that data for reporting and segmentation within ODP.  See Track customers in ODP ..

Implement the ODP JavaScript tag

 Optimizely Data Platform (ODP) uses customer, product, order, event and custom data to create segments, reports, filters, recommendation models, personalized customer content and more.  You can upload historical data and sync ongoing data through any of the following methods CSV Amazon S3 Optimizely Commerce Cloud integration ODP API In ODP, go to Account Settings > Objects & Fields to review your existing default and custom data fields.

Import historical data

Connect Platform for ODP

Apple’s mail privacy protection effect on ODP

Get Started with ODP

ai_cta

ai_identity

ai_chat

ai_product


Data set that refers to a person or a role and contains at least one address via which the person or role can receive messages.

recipient

data-platform-docs

ODP documentation

Overview of data in ODP

Track customers in ODP

Standard event definitions

Integrate your ecommerce data

Create promotional newsletters/campaigns

CDP audience sync environment

Get started

Manage user roles and permissions

Manage time zone and currency symbol

Create data views with scopes

Manage PII in ODP

Manage custom fields

Use the Activity Log

Inspect events

Configure data retention period

Delete data for cleanup or testing

Get support

Account settings

Understand audiences

Create standard audiences

Build real-time audiences in ODP

Build Feature Experimentation audiences in ODP

Create Optimizely Mark-suggested real-time audiences

Real-time audiences FAQ

Audiences

Overview of customer identity and resolution

Analyze customer lifecycles

Prevent churn and win back customers

Manage customer profiles

Export customer profiles

Create, import, and manage lists

Funnel customer behavior

Customers

Configured Commerce + ODP

Integrate Optimizely Analytics Audience Sync

Integrate Optimizely products

Integrate Microsoft Dynamics CRM

Regional availability of integrations in ODP

Integrate 6sense

Integrate Adobe Ads

Integrate Amplitude Audience Sync

Integrate the API and ODP channels

Integrate Braze

Integrate Amazon S3

Integrate Criteo

Integrate Delighted

Integrate Demandbase

Integrate Facebook Segment Sync

Integrate Facebook Lead Capture

Integrate FullContact

Integrate Google Audience Sync

Integrate Google Tag Manager (GTM)

Integrate Gorgias Sync

Integrate Hightouch Audience Sync

Integrate HubSpot

Integrate JustUno

Integrate Klaviyo

Integrate Klevu

Integrate LinkedIn Lead Gen

Integrate LoyaltyLion

Integrate Lytics Audience Sync App

Integrate Magento v2

Integrate Mailchimp

Integrate Marketo

Integrate Mixpanel

Integrate mParticle Segment Sync

Integrate Poplar

Integrate Privy

Integrate ReCharge

Integrate Salesforce CRM Sync

Integrate Salesforce Data Cloud Audience Sync

Integrate Salesforce Marketing Cloud Audience Sync

Integrate Salesforce Marketing Cloud Campaign Data Sync

Integrate SendGrid

Integrate Shopify API

Integrate Shopify Blog Sync

Integrate Shopify discount codes

Integrate Smile.io

Integrate Snapchat Audience Sync

Integrate SWYM

Integrate Tealium

Integrate TikTok Audience Sync

Integrate Twilio Segment Engage audiences

Integrate Twilio Segment Optimizely Data Platform destination

Integrate Yotpo Ratings & Reviews

Integrate Yotpo Swell

Integrate Zapier

Integrate Zapp Unique Coupon Upload

Integrate Zendesk

Integrate Zeotap Segment Sync

Third-party integrations

Personalize content

Campaign engagement

Campaign performance

Campaign content

Campaign recipes

Activations

Email settings

Campaigns (Legacy)

Determine why your emails are Hard or Soft bouncing with a ODP Report

Interpret metrics on overview report

View insights and observations

Manage predicted time to next purchase report

Understand order likelihood and days until next order report filters

Manage the product opportunities report

Use custom reports

Evaluate campaign metrics with three custom reports

Save a report

View product feed using the the Product Directory

Match trends between ODP and Google Analytics

Troubleshoot customer insight

Optimizely Reporting for ODP

Company overview, products, and reports

Understand implicit and explicit marketing consent

Understand SMS consent and compliance

Process GDPR and CCPA requests

Compliance and consent

End user docs

Optimizely Data Platform structure

Events

Objects and fields

Understand ODP

Products

Orders

Loyalty and rewards

Ecommerce use case

Get started with the ODP Web SDK

Web push

Web modals and embeds

ODP Web SDK

Get started with the ODP React Native SDK

Install and initialize

Push notifications

ODP React Native SDK

API Usage

Real-Time Segments

Passthrough audiences

Core Concepts

Forming calls with GraphQL

Query real-time segments

Filter Examples

Facet queries

Query list subscriptions

GraphQL

ODP + Commerce Connect 14

ODP + Commerce Connect 13

ODP + CMS

ODP + Content Recommendations

Configure Real-Time Audiences to personalize CMS

Configure Real-Time Audiences for Web Experimentation

Developer docs