Get Started with ODP
Get started with ODP
Optimizely Data Platform (ODP) harmonizes customer data, leading to a real-time understanding of your customers' behaviors. ODP lets you scale highly personalized, multichannel campaigns leveraging AI-powered predictive analysis and sharing insights across other Optimizely products.
Implement the ODP JavaScript tag
The ODP JavaScript tag lets you track visitors on your site and then store that data for reporting and segmentation within ODP. See Track customers in ODP ..
Import historical data
Optimizely Data Platform (ODP) uses customer, product, order, event and custom data to create segments, reports, filters, recommendation models, personalized customer content and more. You can upload historical data and sync ongoing data through any of the following methods CSV S3 Commerce Cloud integration API In ODP, go to Account Settings > Objects & Fields to review your existing default and custom data fields.