---
title: Emulate a campaign
slug: data-platform/docs/emulate-a-campaign
docTags: 
createdAt: 2026-08-10T12:05:17.000Z
---

You can use **Emulate** to test campaigns and determine which customers will receive campaign communications on specific days without sending notifications. This helps you understand the campaign frequency based on unusual behaviors or when a customer is part of a [priority group](docId\:AxyNiDf1u6oLMR2PTg2LV).

:::hint{type="info"}
**Note**

This feature is not available by default. If you are interested in this functionality, contact [Optimizely Support](docId\:bdIN0-xeyJqQDBKgW0eBV).
:::

## How it works 

1. Go to **Activations > Overview**.
2. Create a campaign or select the campaign you want to test.
3. Toggle **Emulate** on in **Touchpoints**.

   ::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/usSiPwnH8ZQde7LDKByh9-20260720-145621.png" size="100" isUploading="false" showCaption="false"}
4. Click **Go Live** to emulate the campaign.

Customers do not receive messages in this simulated campaign. Instead, the campaign's data updates to show what the delivery would look like if the campaign was live without emulation.