Ecommerce use case
3 Articles
Products
7 min
Updated25 Sep 2026
A great use case for Optimizely Data Platform (ODP) is an ecommerce website, which is used for the buying and selling of goods or services. In order to run an ecommerce website, you need products to sell and orders to track from your customers.
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Orders
8 min
Updated25 Sep 2026
Continuing the ecommerce use case, you want to upload order data from your customers to Optimizely Data Platform (ODP). Orders track which products the customer has requested with additional metadata about the order.
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Loyalty and rewards
7 min
Updated25 Sep 2026
Concluding the ecommerce use case, your website has a loyalty and rewards system that you want to track through Optimizely Data Platform (ODP). To do so, you need to create custom events, objects, fields, and relationships.
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