---
title: Delete data for cleanup or testing
slug: data-platform/docs/delete-data-for-cleanup-or-testing
docTags: 
createdAt: 2026-09-03T10:37:27.892Z
---

Optimizely Data Platform (ODP) does not provide self-service deletion of all data in an instance. To clear data for hygiene reasons, such as removing test data or starting from a clean instance, submit a request to support or provision a new instance. This article covers ad-hoc cleanup only.

For automatic, schedule-based deletion, see [Configure data retention period](../../data-platform/account-settings/configure-data-retention-period.mdx). For data subject requests under GDPR, CCPA, or LGPD, see [Process GDPR and CCPA requests](../../data-platform/compliance-and-consent/process-gdpr-and-ccpa-requests.mdx).

## Choose a cleanup method

Choose one of the following options based on how quickly you need the data cleared:

- **Request a cleanup through support** – Submit a support request that describes the data you want removed. Support works cleanup requests alongside high-priority tickets, so they can take time.
- **Provision a new instance** – Request a new instance if you do not want to wait for a cleanup request. Contact your Customer Success Manager (CSM) directly with your use case. The CSM submits the provisioning request.