---
title: Create promotional newsletters/campaigns
slug: data-platform/docs/create-promotional-newsletters-campaigns
docTags: 
createdAt: 2026-08-10T12:05:18.000Z
---

:::hint{type="info"}
**Note**

Email and SMS campaigns are legacy features. If you want to use them, contact [Optimizely Support](docId\:bdIN0-xeyJqQDBKgW0eBV).
:::

Behaviorally-triggered campaigns and promotional messages are a great way to engage with your users, whether they are in a buying cycle or not. Contact your customer service representative before sending emails.

## Create promotional campaigns

Here are some helpful links to begin designing content in Optimizely Data Platform (ODP):

1. [Design my email from scratch](docId\:v9RhssgdO1yC3MAVHACAV)
2. [Use mobile and desktop views](docId:13kahrUprjT5Zc6gMLawQ)
3. [Create content that responds for mobile](docId\:l1B3Zs3jZ8CHSZhhJhxId)
4. [Personalize with customer data](docId\:zKnlS1KuYx5OhE07_RM5V)
5. [Preview personalization](docId\:zKnlS1KuYx5OhE07_RM5V)
6. [Introduction to the pre-header](#)
7. [Include raw HTML as a component in the designer](docId\:l1B3Zs3jZ8CHSZhhJhxId)
8. [Import a raw HTML template](docId\:l1B3Zs3jZ8CHSZhhJhxId)
9. [UTM tracking (Legacy)](docId\:robHqxqTuZmr2k6KylElT)