---
title: Create Mark-suggested real-time audiences
slug: data-platform/docs/create-mark-suggested-real-time-audiences
docTags: 
createdAt: 2026-08-10T12:05:20.000Z
---

:::hint{type="warning"}
**Important**
If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See [Turn generative AI off across Optimizely applications](https://episerver.zendesk.com/hc/en-us/articles/36402464751501).
:::

Optimizely Data Platform (ODP) leverages Optimizely Agent Platform to automatically create and generate ideas for [real-time audiences](docId\:chCPcgJQ5k5t6nUgnnd43). This can help you deliver a data-driven, personalized customer experience without manually creating a real-time audience from scratch.

Using Mark-suggested audiences, you can:

- Create highly targeted audiences by leveraging various data points.
- Segment customers using default attributes, such as their observed behaviors and insights, or by incorporating your own custom customer attributes.
- Create audiences based on specific events and event sequences. For example, you can identify customers who completed an *order purchase* or those who initiated and then performed an *order canceled* action. 
- Discover valuable trends by identifying common values in customer or event fields, such as a page's most popular content category, to inform content strategy or product recommendations. 

:::hint{type="info"}
**Note**
Currently, the Mark-suggested real-time audiences feature is available only on the **Audiences** page, and only for US customers.
:::

To create an Mark-suggested real-time audience, complete the following: 

1. Go to **Customers > Audiences**. 

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**Note**

:::Paragraph{indent="1"}
Enable third-party cookies in your browser to ensure Mark chat loads properly. For example, if you use Google Chrome, go to **Settings > Privacy and security > Third-party cookies** and select **Allow third-party cookies**. If you want to block third-party cookies while keeping Mark chat functional, select **Block third-party cookies**, then toggle **Allow related sites to see your activity in the group** and add `[*.]zaius.com` to the list of **Sites allowed to use third-party cookies**.
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2. Click **New Audience** and choose **Real-time Audience by Mark** from the drop-down list. Click **Learn more** to know the differences between the audience types. 

::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/OtsHnJmKcCxwgaFpT7ilq_create-opal-suggested-real-time-audiences-1.png" size="100" isUploading="false" width="800" height="460" darkWidth="800" darkHeight="460" showCaption="false" indent="1"}

3. Select a prompt from the three suggested audiences or enter a prompt to create an audience. You can select all three audiences or create multiple audiences by entering multiple prompts (by either using **Ask Mark** or **@mention Agents**). Mark also suggests helpful **Tips** to help you select a preferred audience. 

::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/a8yZrvYC10O73uC6zrq-2_create-opal-suggested-real-time-audiences-2.png" size="50" isUploading="false" width="786" height="1489" darkWidth="786" darkHeight="1489" showCaption="false" indent="1"}

4. Alternatively, click **Suggest Audiences** to get the same list of prompts. 

::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/veI6b9nyLvPSsU__KYfvy_create-opal-suggested-real-time-audiences-3.png" size="50" isUploading="false" width="650" height="103" darkWidth="650" darkHeight="103" showCaption="false" indent="1"}

5. Click **Create Real-Time Audience** to go to the audience overview. Mark offers detailed insights on the selected audience, highlighting its value and potential customer benefits. 

::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/bLsIM8PQQg9NMLEHRkGfT_create-opal-suggested-real-time-audiences-4.png" size="50" isUploading="false" width="682" height="566" darkWidth="682" darkHeight="566" showCaption="false" indent="1"}

6. View the audience to make your desired [edits](docId\:chCPcgJQ5k5t6nUgnnd43). For example, you can delete conditions or entire condition groups, add attributes or events within condition groups, add new condition groups, and so on. 

::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/uSrcjDEha6aozjGrMHxrP_create-opal-suggested-real-time-audiences-5.png" size="100" isUploading="false" width="800" height="725" darkWidth="800" darkHeight="725" showCaption="false" indent="1"}

7. Click **Save Audience** if you make any edits. You can now search for the audience in the search bar.

## Through Mark chat

When accessing through the Audiences page, Mark displays similar to the following:

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/tCVI4XC9S2oDcjhxI4H_K_through-the-opal-chat-1.png)

1. **Toggle sidebar** – Click to open the side panel. You can view the timeline of your chat history. Click any audience to view your selected audiences or use a suggested audience.
2. **New Chat** – Start a new chat thread. You should start a new chat when switching topics to keep Mark's responses focused and your chat thread history focused on the topic.
3. **Search Mark chat history** – Search one or more chats with Mark.
4. **Chat history** – Go to previous chat threads with Mark. 
5. **Chat thread options** – Additional options to update the threads, including the option to copy the conversation, copy the thread ID, and rename the thread. 

::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/82oGeBlNfDYOM5T5TPaq0_chat-thread-options.png" size="40" isUploading="false" width="340" height="314" darkWidth="340" darkHeight="314" showCaption="false" indent="1"}

6. **Delete current chat** – Clear the chat history window on the current chat. This button does not display until you send Mark a message. You cannot retrieve deleted chats.
7. **Fullscreen** – Expand the Mark chat window to take up your entire browser window.
8. **Dock to the side** – Dock Mark chat as a panel to the side of your browser window. The icon updates to **pop it out** when docked.
9. **Close** – Close the chat window after creating your audiences.  
10. **Copy** – Copy Mark's response to your clipboard.
11. **Regenerate a response** – Have Mark respond differently to the same query.
12. **Give feedback on a response** – Click **Thumbs up** if Mark's response helped. Click **Thumbs down** if it did not help.
13. **Chat with Mark**
    1. **Ideate and prompt** – Ask Mark to research, brainstorm, or suggested audiences. Mark can provide tips and explanations behind the suggested audiences or point you to relevant documentation. It can evolve a rough idea into something more complete.
    2. **Translate content or tone** – Translate text into other languages or rewrite content to fit a specific tone or audience.
14. **File Upload** – Upload files and ask questions about their content.
    1. **Document** – `.pdf`, `.txt`.
    2. **Image** – `.png`, `.jpeg`, `.webp`.
    3. **Audio**– `.mp3`, `.wav`, `.mpeg`.
    4. **Video** – `.mov`, `.mpeg`, `.mp4`, `.mpg`, `.avi`, `.wmv`, `.mpegps`, `.fly`.
15. **Submit** – Submit a request to Mark. The button changes while Mark is thinking.