Configured Commerce + ODP
B2B schema overview
Optimizely Data Platform (ODP) has created a B2B schema for Configured Commerce customers. Previously, ODP only supported a B2C model, focusing on segmentation, activation, and reporting at the individual user level.
Prerequisites for Configured Commerce
Before you can integrate Optimizely Data Platform (ODP) and Optimizely Configured Commerce, you must follow these important prerequisites. Ensure you have the June 2025 release or later for Configured Commerce.
Enable ODP in Configured Commerce
To use Optimizely Data Platform (ODP) with Optimizely Configured Commerce, you must configure the following integration jobs for exporting products, warehouses, orders, customers, user profiles, and customer user profiles data to ODP. Ensure you have followed all prerequisites .
Import ODP audiences into Configured Commerce
Along with sending data to Optimizely Data Platform (ODP), Optimizely Configured Commerce lets you sync standard audiences between the two platforms. If Configured Commerce does not have a segment referenced in ODP, the synchronization process automatically adds it.