Compliance and consent
Understand implicit and explicit marketing consent
Consent in Optimizely Data Platform (ODP) determines a customer's ability to receive marketing communications. Consent can be implicit or explicit, but you should understand the differences between these two types of consent because laws such as CAN-SPAM, TCPA, CCPA, and GDPR https //www.
Understand SMS consent and compliance
Understand how Optimizely Data Platform (ODP) handles SMS consent and compliance. If you use ODP's SMS solution, you must comply with the opt-in requirements outlined in the CTIA Principles and Best Practices.
Process GDPR and CCPA requests
You can process customer deletion and opt-out requests directly in Optimizely Data Platform (ODP) to maintain compliance with CCPA, GDPR, and LGPD https //www. optimizely.
Apple’s mail privacy protection effect on ODP
Apple Mail Privacy Protection (MPP) lets users hide their IP address and email open activity in Apple Mail and affects Optimizely Data Platform (ODP). MPP was released on September 9, 2021, and runs on iOS 15 (or later) and MacOS 12 (or later).