Audiences
Understand audiences
In Optimizely Data Platform (ODP), audiences let you create customer subsets based on their attributes or activities. Previously, you segmented customers using two types of segment builders standard and real-time.
Create standard audiences
An audience is a subset of your customers described by who they are or what they have done. The following principles help you build a standard audience.
Build real-time audiences in ODP
Optimizely Data Platform's (ODP's) real-time audience builder uses the ODP GraphQL API, letting you segment customers in real time and further personalize your customer's web-based experience. You can create custom-built, real-time audiences using the ODP Real-Time Audiences API ..
Build Feature Experimentation audiences in ODP
Use the real-time audience builder to create, edit, and manage audiences for Optimizely Feature Experimentation directly within Optimizely Data Platform (ODP). Create specific customer groups using ODP audiences, attributes, and event data, then target these groups within your flag rules.
Create Opal-suggested real-time audiences
Optimizely Data Platform (ODP) leverages Opal, Optimizely's smart AI assistant, to automatically create and generate ideas for real-time audiences . This can help you deliver a data-driven, personalized customer experience without manually creating a real-time audience from scratch.
Real-time audiences FAQ
Optimizely Data Platform's (ODP's) real-time audience builder lets you segment customers in real time and further personalize your customers' web-based experience. For information on building real-time audiences, see Build real-time audiences in ODP .