---
title: Deploy tracking script with Google Tag Manager
slug: content-recommendations/docs/deploy-via-tag-manager
docTags: 
createdAt: 2026-08-05T19:40:07.659Z
---

You can use a tag management system like Google Tag Manager (GTM) or OneTrust to deploy the tracking script.

## Configure GTM

1. **Create a tag** – In your GTM workspace, go to **Tags** and click **New**.
2. **Configure the tag** – Complete the following:
   - Select **Custom HTML** from the **Tag Type** drop-down list.
   - Paste the following tracking script in the HTML field. Ensure you replace the placeholder values.

```html
<script type="text/javascript">
    var _iaq = [
        ['client', 'YOUR_CLIENT_ID'],
        ['delivery', YOUR_DELIVERY_ID],
        ['track', 'consume']
    ];
</script>
<script async src="//s.{region}.idio.episerver.net/ip.js"></script>
```

3. **Configure the trigger** – Complete the following:
   - Click **Triggering** and select **All Pages** to load the script on every page.
   - Create a new trigger with the type **Page View** and set conditions based on the **Page URL** or **Page Path** to track specific pages.
4. **Save and publish** – Save the tag and publish the changes in your workspace.

## Configure OneTrust

1. **Go to scripts** – Go to **Websites** in your OneTrust dashboard. Select your site, and open the **Scripts** tab.
2. **Add a script** – Click **Add New** and paste the tracking script in the **Custom Script** field.
3. **Categorize the script** – Assign the script to a consent category, like *Performance & Analytics Cookies*. The script will only fire if the user gave their consent for this category.
4. **Publish** – Save and publish your changes.