---
title: Create flows and sections
slug: content-recommendations/docs/create-flows-sections
docTags: 
createdAt: 2026-08-05T19:40:07.659Z
---

To deliver content recommendations, you must organize your content using **Sections** and **Flows**. Sections are required to configure **Deliveries**, and **Flows** are used to populate those **Sections** with content. You should configure your **Flows** before deploying widgets on your site.

## Sections

A section is a logical grouping or category of content. Think of it as a container for specific types of articles, blog posts, or products. For example, you might create sections such as `Financial Blog Posts`, `New Product Announcements`, or `Case Studies`. The primary purpose of a section is to be assigned to a delivery widget for personalization.

## Flows

A flow is a set of rules that automatically performs actions on your content at the time of import. For example, it can discard unwanted content or categorize and assign it to one or more sections. When new content is processed, it is evaluated against the rules defined in your flows. If the content matches the criteria of a flow, the specified actions are taken.

For example, you could create a flow with the following rules:

- **IF** the content URL contains `/blog/`
- **AND** the content's topics include "finance" or "retirement"
- **THEN** add this content to the `Financial Blog Posts` section

:::hint{type="info"}
**Note**
For clarity and ease of management, you should use a one-on-one mapping between a flow and a section. This practice simplifies troubleshooting and eases understanding of how a content is being categorized and delivered.
:::

## Create sections and flows

### Create a section

Complete the following:

1. Go to **Content > Sections**.
2. Click **Create Section**.
3. Enter a descriptive **Title** and **Description** and click **Save**.

### Create a flow and associate it with a section

Complete the following:

1. Go to **Content > Flows**.
2. Click **Create Flow**.
3. Enter a **Flow Title** and define the criteria the content must meet under **When the following rules are matched...**.
4. Select **Approve** or **Move to Bin** if you want to approve the content or remove it in the **...take these actions** section.
5. Select **Feature** if you want your content to be considered for recommendation despite a user already interacting with it.

:::hint{type="info"}
You can use these flow actions for newly imported content only.
:::

6. Choose your created section from the **Add to Sections** drop-down list.
7. Click **Save**. You can also choose to apply the flow to existing content items.

When saved, any new content that is processed and matches the rules of your flow will be automatically added to the associated section, making it available for your recommendation widgets.

:::hint{type="info"}
**Note**
**Flows** only add **Content** to **Sections**. They do not remove **Content**. If you need to remove a content from a section, you can do so using the bulk actions tool on the **Content List** page.
:::