---
title: 2024 Optimizely Content Marketing Platform release notes
slug: content-marketing-platform/release-notes/2024-optimizely-content-marketing-platform-release-notes
docTags: 
createdAt: 2026-07-20T15:45:31.198Z
---

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## December

### Deactivate field values

- Added the ability to toggle field values as active or inactive to prevent users from selecting the value. Historical data will remain so you can filter and report on data for that field. See [Manage fields](docId\:NJk0KCsRj5L2RhsAz1Bld) for information.

### Index library assets

- Added the ability to mark library assets as indexable, so search engines can find and rank public URLs generated in CMP. See [Manage assets](docId\:B91HhZUvrUnZUlPzNrTfh) for information.

## November

### Generate images

- Added the ability to generate images using AI from the Library and the DAM Asset Picker. See [Generate AI images](docId\:ZUpGCGsT8qQfBDKXf_rSv) for information.

### Business calendar

- Added the ability for users to add their paid time-off requests so teams can see when they are unavailable for work. See [Configure the Business Calendar](docId\:NJk0KCsRj5L2RhsAz1Bld) for information.

### Instagram publishing

- Added the ability to publish and preview posts to Instagram in the omnichannel editor. See [Publish to Instagram](docId\:Kj76JYjJkXYmUMNe_R9q_) for information.

## October

### Edit task

- Added the ability to add a task template to any task after creation. When you click on **More (...)** beside a task, there is an option to **Edit**. This displays the **Edit Task** modal that lets you select a task template. See [Task templates](docId\:NJk0KCsRj5L2RhsAz1Bld) for information.

### Pin content to a task

- Added the ability to pin a piece of content to flag it for review or to add clarity. In the **Content** tab of a task, click **More (...)** to see the **Pin** option. This puts the content at the top or first in the content list. See [Manage tasks](docId\:NJk0KCsRj5L2RhsAz1Bld) for information.

### Business calendar

- Added the ability as an admin to select a single organizational region and set company-wide schedules for holidays and weekends, providing more transparency around team availability. These holidays and weekends display in the **Plan > Calendar** view and can be single days or recurring. Weekends display in light grey, and holidays display in red.  See [Apply organizational settings](docId\:NJk0KCsRj5L2RhsAz1Bld) for information.

### Field groups

- Added the ability to create templates of fields for Library assets based on content types or user teams for better governance. This prevents users from guessing and searching for applicable fields. For example, if you upload a video to the Library, you can choose what fields to apply based on your video asset template. See [Create field groups](docId\:MOxLUuzQ4J2hL3W5zOQ2e) for information.

### UI updates to structured content

CMP has made some minor changes to **Settings > Templates > Content Model**.

- Added pagination and descriptions.
- Updated to show associated images.
- Added the ability to sort by title.
- Added the ability to duplicate API identifiers.
- Added the ability to set models as active or inactive.

See [Edit content with omnichannel authoring](docId\:SmRL89GTZnWuEoRnIb0vQ) for information.

## August

### UI updates

Optimizely has released quality-of-life improvements to the user interface, making it a more intuitive experience. These changes do not impact performance.

**Redesigned the left navigation menu**

- Added **Collapse** and **Expand** buttons for feature flag instances.
- Adjusted navigation alignment and changed the instance avatar size.
- Updated instance names to display in a single line and be truncated if too long. The logo and instance name also include truncated long names, with the full name shown in a tooltip. Previously instance names were in the dashboard section.

Before:

![OldDashboard\_CMP.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/5h2t0FuHJbN2TatqNq4oa-20260720-145922.png)

After (expanded):

![ExpandedLeftNav.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/n_1nRUQHy-pzw_sxjTaga-20260720-145922.png)

Collapsed:

![CollapsedLeftNav.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/V0eFLvaqT3epm-ALEIv3h-20260720-145922.png)

**Improved the filter button**

- Renamed the filter button label to **Filters** and updated the design.
- Added a filter panel toggle in all tabs of **Plan**, **Work Requests**, and **Library**.

Before (Plan):

![OldFilter\_Plan.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/MEsBDnrFeTVYHkzaHUS_3-20260720-145922.png)

After (Plan):

![NewFilter\_Plan.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/1xP1dfEUFR_5WIT5BC3G0-20260720-145922.png)

Before (Library):

![OldFilter\_Library.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/HcqVa7waZ0sMWfHIC8WFj-20260720-145922.png)

After (Library):

![NewFilter\_Library.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/YceWvBFUtVo5szrJuVcfx-20260720-145922.png)

Before (Work Requests):

![OldFilter\_WorkRequest.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/BD-Qbz_shReAik1Pg_kJq-20260720-145922.png)

After (Work Requests):

![NewFilter\_WorkRequests.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/T8Ot78Jvoe9YG3NJmcWt0-20260720-145922.png)

**Increased the viewport width of pages and updated the vertical spacing in the Plan view**

Before:

![PreviousView.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/LUvrUeTezOO0-WcHX0ePW-20260720-145922.png)

After:

![IncreasedView.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/iCw1_revaifIyos4TpHD1-20260720-145923.png)

**Removed the organization color settings option**

Before:

![OrganizationColor.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/-7_FNvvoTAnkr1GWl4w54-20260720-145923.png)

After:

![NewOrganization.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/PFiiCazy7uuroXGpkUz3u-20260720-145923.png)

### Video streaming

You can now set videos to play within the browser when accessed through the public link, rather than auto-downloading to the user's device. Go to your avatar > **Asset Management**. See [Library overview](docId\:F3Xv9UfEXEaf5ZUKXnkao) for information.

### Rich-text comments

You now have rich-text options for comments, such as bold, italics, bullet points, and text color. See [Edit content](docId\:spp9JpyhKGjuyo6ulWgW_), [Manage campaigns](docId:8UYnEjnQ6qE-7LSSLMZtT), [Manage tasks](docId\:W7zf5eJAPZhHgHjzWK_m2), and [Events](docId\:xrjVUewhHCDJTbLhOmUBo) for examples and information.

### Updates to settings for omnichannel content

Optimizely has updated the omnichannel content editing experience, making it easier to create and manage content types and components:

- Added a toggle for the visibility of active/inactive items

  ![ToggleVisibility.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/_QlQAQwVUbUTHPsO1GRfc-20260720-145923.png)
- Improved the display with pagination and search.
- Split content models into two pages to distinguish the settings and the fields.
- Added the ability to create related components directly from the content type.

See [Edit content with omnichannel authoring](docId\:SmRL89GTZnWuEoRnIb0vQ) for information.

## July

### Bulk edit

In the **List** view, if you want to apply the same changes to multiple items, you can select them and click **Edit**. The changes you make apply to the selected items. You can add or edit **Fields** and change the **Owner** and the **Parent Campaign**. See [List view planning](docId\:MOUyMNLMYqZ2w7GV-SIr2) for information.

### Workflows revamp

Instead of displaying on one long page, the fields for customizing a workflow are arranged thematically and separated by tabs to access sections. Go to your avatar > **Workflows**. See [Manage workflows](docId\:z4qRq7wJIEQt3sS3PK_jn) for information.

### Task templates

To create tasks that you repeat regularly, use task templates. You can save the commonly used data in these templates so that you do not have to enter them every time you create a task. You can customize the task normally, after creating it from a template. See [Task templates](docId\:M1hyXFUaytv3sW2z6xLyj) for information.

### Recycle bin for library assets

You can restore the library assets you delete. Go to your avatar > **Recycle Bin**. See [Library overview](docId\:F3Xv9UfEXEaf5ZUKXnkao) for information.

### Omnichannel editor updates

You can do the following in the omnichannel editor:

- Edit components that you import from **Library** and customize the messaging for different audiences.
- Save the components you create from scratch in the library and reuse them in future tasks.
- Collaborate with multiple teammates on the same omnichannel asset simultaneously.
- Store copies of omnichannel assets in various file formats (for example, a pdf).

See [Edit content with omnichannel authoring](docId\:SmRL89GTZnWuEoRnIb0vQ) for information.

### Use fuzzy search to find assets in Library

Fuzzy search looks for text that matches a term closely. Even if you do not know the exact name of the piece of content that you are looking for, you can still find what you want by searching for a variation of the asset name. For example, searching for *celebrate* also returns results for *celebration*. See [Library overview](docId\:F3Xv9UfEXEaf5ZUKXnkao).

## June

### Sort by various fields in the list view

In addition to the fields with which you could sort content in **Plan** > **List**, you can now sort by the **Status** field and your custom fields. You can also sort the content with multiple fields simultaneously by pressing Shift and clicking the fields you want to sort by. See [List view planning](docId\:MOUyMNLMYqZ2w7GV-SIr2) for more information.

### Saved views are now in Library

Saved views let you search for and find the items you regularly need. Save your frequently used filter combinations and searches in the library by giving it a name. You can share this saved view among your team members, edit it and duplicate it. See [Library overview](docId\:F3Xv9UfEXEaf5ZUKXnkao) for more information.

### Upgraded AI image generation

DALL-E is the new AI model that generates images in CMP. You can use shorter prompts to get higher-quality image outputs. With each generation, you can pick from four sample images or click **Re-generate**. See [Generate AI images](docId\:ZUpGCGsT8qQfBDKXf_rSv) to learn more.

## April

### Set asset expiry date from a task

You can set the Asset Expiry Date when you upload an asset to a task. When you complete a task or step, it pushes the asset to the library and retains the expiry date that you set in the task. See [Expire assets](docId\:B91HhZUvrUnZUlPzNrTfh).

### View library assets in Category view

You can select **Category** view to display assets in library. The **Category** view separates assets into **Folders** and categories such as **Images**, **Videos**, **Articles**, **Documents**, and **Files**. You can select a folder to access the assets inside. See [Library overview](docId\:F3Xv9UfEXEaf5ZUKXnkao).

### Integrate your AI

In addition to Optimizely Agent Platform, an agent orchestration platform that helps you work smarter across Optimizely One, you can integrate an AI model with Content Marketing Platform (CMP). See [Integrate your AI](docId:1DZDONCyFYG2LSykP10Xc).

### Edit campaign templates

After you save a campaign as a template, you can make changes to the campaign template and make a copy of it. See [Manage campaign templates](docId\:Rj3AKUSxMjuydrVCiA62m).

### Add fields to a workflow step

You can [add fields](docId:2CJFiSvyJC_t9GRpcR5w-) to individual steps in a workflow.

## March

### Remote fields

You can develop your applications and include them within the omnichannel editor. For example, implement a color picker field or load a list of fields from another platform, such as their CRM. See [Remote fields and extensions](docId\:NJk0KCsRj5L2RhsAz1Bld) in *Edit content with omnichannel authoring*.

### Delete users

You can remove a user, but the activities and comments remain on the platform with the label (deleted) next to their name, such as "Jane Smith (deleted)."

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/_O5Uv1GRJxXgJmkGDKk_S-20260720-145923.png)

Additionally, deleted users are accessible as a filter option in the Plan module's filter panel, making locating activities assigned to or owned by deleted users easy.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/i0oEHHvjFt04j2rJ8huv--20260720-145923.png)

### Recycle bin

Admins can restore deleted tasks or task content, such as an article, image, raw file, URL, or Microsoft asset, from the recycle bin. See [Restore deleted tasks and task content from the recycle bin](docId\:NJk0KCsRj5L2RhsAz1Bld) in *Manage tasks*.

![recycle.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/_Coyd6h6BtWUjraoLImrF-20260720-145923.png)

### WordPress integration revamp

The revamped WordPress integration uses APIs for enhanced security and performance and supports standard and custom post types.

### UX delights

- **Optimizely Agent Platform** – Optimizely Agent Platform is an agent orchestration platform that helps you work smarter across Optimizely One. You can access it through the top navigation menu.
- **Field inheritance** – You can control if the content uploaded to a task inherits the same fields as the task it is a part of with the **Inherit field changes from the task** checkbox. See [Field inheritance](docId\:NJk0KCsRj5L2RhsAz1Bld) in *Content workspace*.
- **Saved view permissions** – You can select **Can Edit** and **Can View** permissions when you share saved views with users, teams, or organizations. See [Saved filter views](docId:_PgGjGa94k7rdtKey8zzM).

## February

### Asset fields

Create custom asset fields in the library and tasks in the Digital Asset Manager (DAM) to help search and organize your results. See [Organize assets](docId\:NJk0KCsRj5L2RhsAz1Bld) in *Library overview*.

## January

### Access artificial intelligence (AI) assistant Mark from the main navigation menu

Use Mark to answer questions about marketing plans, tasks, campaigns, and more. Your conversations are organized according to your location on the platform when you ask Mark your questions. For example, you can reopen a task to access the Mark conversation history from when you worked on that task. See [Global header](docId\:E8W4_PJuVCbTFqdtHciI7).

![opal.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/dVFM_Rzxc-E9NjEcbwqdZ-20260720-145923.png)

### Auto-complete Work Requests

When you start a task from a work request and then complete it, the corresponding work request gets automatically marked as completed, and the requestor receives a notification. See [Work requests](docId\:HJW-2rjcgHjgyAtt3WM5n).

### Select assets to push to the library before task completion

Push assets to the library after completing a workflow step. Determine this in workflow settings. See [Manage workflows](docId\:z4qRq7wJIEQt3sS3PK_jn). You can also toggle on **Save to Library** for a workflow step from within a task. See [Content workspace](docId\:XH27Qj2FzDgHr8Nde5LqR).